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how effective is google shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Been using adwords for many years but this has been increasingly more difficult to get quality clicks. I started using Shopping 2 months ago but still not having any success. 

 

Does Google shopping work for you??

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Tom_Wilson (Participant ✭ ✭ ☆)
September 2015

Re: how effective is google shopping

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hi Nick

 

The answer to your question I guess is unique to each user. I have had much success in the many years I have been working with Google Shopping, all the way back to the Froogle days.

 

Success in the Google Shopping world is very dependant on your items, the quality of the data you supply and your bid amount.

 

Not having success can be very off putting, however, I would say to you, not to give up. The benefits coming from someone who has over 8 years experience, it can take time with some users to gain momentum. Others have such a populat range of items, larger financial resources etc and it comes a little easier.

 

Try taking a look at your feed, see if there is a way you can improve the data within. Ensure you are including all available attributes, categorising your items to the furthest breadcrumb within the taxonomy, providing stong descriptions and titles and include all GTIN information.

 

Next, look at your CPC bid, would this be increased and maintain a manageable ROI? Relevance is a big part of Google Shopping, however, with a less than competitive bid, the results may be slower to come. 

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Celebird (Top Contributor)
September 2015

Re: how effective is google shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Tom

Thanks for your reply. Yours is the feedback I keep hearing.

I am working on my taxonomy.

I don't seem to get very many impressions but I do seem to get a greater click through rate although not that many conversions.

Any body else had good results from this?

View solution in original post

Marked as Best Answer.
Solution
Accepted by Tom_Wilson (Participant ✭ ✭ ☆)
September 2015

Re: how effective is google shopping

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hi Nick

 

The answer to your question I guess is unique to each user. I have had much success in the many years I have been working with Google Shopping, all the way back to the Froogle days.

 

Success in the Google Shopping world is very dependant on your items, the quality of the data you supply and your bid amount.

 

Not having success can be very off putting, however, I would say to you, not to give up. The benefits coming from someone who has over 8 years experience, it can take time with some users to gain momentum. Others have such a populat range of items, larger financial resources etc and it comes a little easier.

 

Try taking a look at your feed, see if there is a way you can improve the data within. Ensure you are including all available attributes, categorising your items to the furthest breadcrumb within the taxonomy, providing stong descriptions and titles and include all GTIN information.

 

Next, look at your CPC bid, would this be increased and maintain a manageable ROI? Relevance is a big part of Google Shopping, however, with a less than competitive bid, the results may be slower to come. 

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

Marked as Best Answer.
Solution
Accepted by Celebird (Top Contributor)
September 2015

Re: how effective is google shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Tom

Thanks for your reply. Yours is the feedback I keep hearing.

I am working on my taxonomy.

I don't seem to get very many impressions but I do seem to get a greater click through rate although not that many conversions.

Any body else had good results from this?