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how CPC work on per Product?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to know how Google Shopping CPC work? 

2 Expert replyverified_user

Re: how CPC work on per Product?

Top Contributor
# 2
Top Contributor
Hi Shakambari,

You can find basic information about Shopping campaign bids here - https://support.google.com/merchants/answer/2660921?hl=en

Re: how CPC work on per Product?

Top Contributor
# 3
Top Contributor

Hello,

 

CPC bid model for Shopping ads works on the same methodology like any other standard network like Search network or Display network.

 

Ad Auction process remains the same and if you happen to choose CPC, in that case the bid might increase or decrease depending upon the likelihood of the conversion.

 

Once you start the campaign, you can optimize it using various specific reports available for Google Shopping like Benchmarking reports, Auction Insights Report etc...

 

Pankaj