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facebook vs google adwords/merchant center

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# 1
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I have been only doing google adwords/merchant center and did facebook only few times. Has anyone done both and give a rundown on the pros and cons? I know they are lot different but both are ppc style. I think from my experience fb was good to promote like a single item and will show up on fb users (works cause i bought stuff that appears on my fb and was in area i was interested in haha).. But targeting people seems bit tricky and if doesn't work the cost can go high.  For google, seems like its more broader and can put my whole shop and people doing as search like ebay and so don't have to target too much as they are searching am i correct a bit?

 

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facebook vs google adwords/merchant center

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# 2
Top Contributor

comparisons to other online advertising services

is a bit beyond the scope of google's help-forum.

facebook vs google adwords/merchant center

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# 3
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But I thought anything related to google. Google knows it all lol

facebook vs google adwords/merchant center

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# 4
Top Contributor

This is a public forum where forum members are merchants, freelancers, developers, managers, agencies etc... We are not part of Google.

 

My advice is to research articles which highlight specific benefits with each platform.

And testing the advertising yourself will allow you to see how effective it is.

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