hI Guys , if i were to project the CPC and CR of a baby apparel company in India that what wuld the idealCPC / CPA and CR be for a budget of 1 lakh per month(both search and PLA)? Also can u suggest some tools that can help in this analysis? Thanks
You can use the target return on ad spend (ROAS) flexible bid strategy to maximize your conversion value while averaging your target return on ad spend.
More info on this topic in the link below: