difference between Google shopping and shopping campaign
Can someone explain in layman's terms what is the difference between the Google shopping tab and a shopping campaign in AdWords. How do you get products into the shopping tab on Google search page. Is there a separate feed for products on the shopping page and the campaign shopping (old PLA's). I know products in AdWords shopping campaign will show up on the search page without having to click on the shopping tab (between web & images).
I hope this makes sense.
Any help would be appreciated.
Re: difference between Google shopping and shopping campaign[ Edited ]
September 2014 - last edited April 2015
(1) google-shopping is a search-service that allows users to search
for and compare products (merchant's physical inventory items).
(2) google-shopping search-results show product-listing-ads.
(3) product-listing-ads may also show nearby regular google-search results.
(4) product-listing-ads are shown based on highly competitive ad-auctions
(5) a bid and quality factors determine results in the ad-auctions.
(6) bids are placed on (groups of) products by using a shopping-campaign.
(7) shopping-campaigns for product-listing-ads have
now replaced regular-product-listing-ads campaigns.
(8) the inventory items used for all product-listing-ads are
submitted via the google-merchant-center (data-feed).
there is no separate feed based on where an ad might show --
except in the particular case of targeting a different country.
generally, the product-listing-ads shown on the google-search page
are simply much much more competitive than on google-shopping --
and therefore may require higher quality or higher bids or both.