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difference between Google shopping and shopping campaign

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# 1
Visitor ✭ ✭ ✭

Can someone explain in layman's terms what is the difference between the Google shopping tab and a shopping campaign in AdWords. How do you get products into the shopping tab on Google search page. Is there a separate feed for products on the shopping page and the campaign shopping (old PLA's). I know products in AdWords shopping campaign will show up on the search page without having to click on the shopping tab (between web & images). 

 

I hope this makes sense.

 

Any help would be appreciated.

 

Many thanks

Keith

1 Expert replyverified_user

Re: difference between Google shopping and shopping campaign

[ Edited ]
Top Contributor
# 2
Top Contributor


(1) google-shopping is a search-service that allows users to search
for and compare products (merchant's physical inventory items).

(2) google-shopping search-results show product-listing-ads.

(3) product-listing-ads may also show nearby regular google-search results.

(4) product-listing-ads are shown based on highly competitive ad-auctions


(5) a bid and quality factors determine results in the ad-auctions.

(6) bids are placed on (groups of) products by using a shopping-campaign.

(7) shopping-campaigns for product-listing-ads have
now replaced regular-product-listing-ads campaigns.

(8) the inventory items used for all product-listing-ads are
submitted via the google-merchant-center (data-feed).

 

there is no separate feed based on where an ad might show --

except in the particular case of targeting a different country.

 

generally, the product-listing-ads shown on the google-search page

are simply much much more competitive than on google-shopping --

and therefore may require higher quality or higher bids or both.


see also
http://www.google.com/ads/shopping/

https://support.google.com/adwords/answer/3455564

 

Re: difference between Google shopping and shopping campaign

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# 3
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Thanks Celebird for your quick reply,