change bidding in my product listing ads
Re: change bidding in my product listing ads[ Edited ]
July 2014 - last edited July 2014
for a shopping-campaign product-listing-ad
or a regular-product-listing-ad campaign?
for a shopping-campaign, use attributes to
assign a set of items to a product-group --
then, to adjust bids for each product-group,
click in the max-cpc column next to each
a product-group can contain one or more items;
an item should be assigned to only one group.
generally, decide on a bidding strategy
and then create product-groups that
can accommodate the bidding strategy.
details are currently here --