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change bidding in my product listing ads

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# 1
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With product listing ads, is it possible to change individual product items or categories manual bid ?

 

If yes, procedure / click thru to get there ?

 

Thanks

Steve

 

1 Expert replyverified_user

Re: change bidding in my product listing ads

[ Edited ]
Top Contributor
# 2
Top Contributor

for a shopping-campaign product-listing-ad
or a regular-product-listing-ad campaign?

for a shopping-campaign, use attributes to
assign a set of items to a product-group --
then, to adjust bids for each product-group,
click in the max-cpc column next to each
product-group name.

a product-group can contain one or more items;

an item should be assigned to only one group.

generally, decide on a bidding strategy
and then create product-groups that
can accommodate the bidding strategy.

details are currently here --
https://support.google.com/adwords/answer/3455481

Re: change bidding in my product listing ads

Visitor ✭ ✭ ✭
# 3
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Many thanks Celebird.

Regards
Steve