best google product category for cremation urns and funeral casket
We deal in funeral products and services such as caskets and cremation urns. We would like to know the best product category that fits our cremation urns on google merchant.
Our website www.houseofurns.com
Re: best google product category for cremation urns and funeral casket
Re: best google product category for cremation urns and funeral casket[ Edited ]
December 2014 - last edited December 2014
the google_product_category value for a u.s. registered data-feed,
or a feed that is using all u.s. taxonomy values, would currently be:
Religious & Ceremonial > Memorial Ceremony Supplies > Memorial Urns
generally, if an exact value that categorizes the physical item,
cannot be found among current taxonomy values then, simply
use a high-level google-defined value that is a best-match for
the physical item;
Religious & Ceremonial > Memorial Ceremony Supplies
or, in this case, simply:
Religious & Ceremonial
then, also submit a product_type value that more exactly categorizes the
physical item, using a private taxonomy value, with proper > breadcrumbs.
only google_product_category must use an exact google-defined value;
product_type may use almost any value you wish as long as the value
is relevant to the categorization of the physical product, conforms to
google's policies, and uses proper > breadcrumbs.
note that, currently, the products-and-services categories (that
are used by the targeting-idea-service, optimization-service,
to generate new keyword and placement ideas, within the
adwords-api web-service) have absolutely nothing to do with
a google-defined taxonomy value that is required for the
google_product_category attribute, in a merchant-center
data-feed, for product-listing-ads -- but might help with
ideas for product_type if proper > breadcrumbs are used.
currently, google_product_category has rather specific requirements: