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Will I need a Google Merchant Account for apps that have ads?

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# 1
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Will I need a Google Merchant Account for apps that have ads?

1 Expert replyverified_user

Re: Will I need a Google Merchant Account for apps that have ads?

[ Edited ]
Top Contributor
# 2
Top Contributor


a google-merchant-account is mainly for submitting on-hand physical
inventory (feed) data for (google-shopping) -- product-listing-ads.

at one time, a google-CHECKOUT-merchant-account was used for
apps purchases and other online purchases via google-checkout --
google-CHECKOUT-merchant-accounts had nothing to do with
google-merchant-center-accounts, and have been retired.
https://support.google.com/checkout/sell/answer/3080449

"apps that have ads" have a few different contexts depending on your ad goals.

for buying advertising within apps --
https://support.google.com/adwords/answer/1722057?hl=en

for buying advertising to promote an app --
https://support.google.com/adwords/answer/2549053?hl=en

for selling advertising within an app --
http://www.google.com/ads/admob/monetize.html

(for selling an app) --
https://support.google.com/googleplay/android-developer/answer/3502576?hl=en

Re: Will I need a Google Merchant Account for apps that have ads?

Community Manager
# 3
Community Manager
Hi there,

You only need a Merchant Center account if you're trying to run Product Listing Ads. You can see what those look like here: https://support.google.com/adwords/answer/2454022?hl=en

So if you're just trying to place ads within an app, you don't need it. But if you want to run Product Listing Ads, you'll need to set up a Merchant Center account in order to upload the details of your products.

Hope that helps!