Why would my cpc have doubled?[ Edited ]
November 2016 - last edited November 2016
Hello, I am hoping somebody here can help me. I started a Google Adwords shopping campaign about 3 weeks ago. My daily budget was £6 and it was working really well with an average cpc of £0.14. I decided to increase my daily budget for an experiment, but it seems the more I increase my daily budget the higher my cpc become. I am now paying an average of £0.28 per click, does this sound right? have I inadvertently changed my bidding strategy at the same time, and if I have is there anything obvious I can check. I just wished I had left it alone because it was working really well.
Why would my cpc have doubled?
Make sure you have manual bidding in settings, as it sounds like you have a different option chosen.
Click on your campaign > settings > bid strategy > change to manual
Automated bidding is only good if you know what your doing
I never use automated bidding as it's extremely easy to make mistakes
hope it helps
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