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Why are competitors' products displaying with my unique description?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I sell white labelled products along with a number of other retailers. The terms of the manufacturer state we must use a unique product name and description for each. I pay a copywriter to write these, so I have been dismayed to see that, when my product appears alongside the same white labelled product sold by competitors, MY unique product description is being used to promote THEIR item. This situation entirely benefits them as I take the time to write high-quality descriptions, whereas competitors just state the item dimensions on the landing pages of the items.

This content is mine and I think it is very unfair for my efforts to be used in this way.

An example can be reproduced by searching for 'Monroe Cream Shagreen & Gold Console Table' in Google Shopping. Every entry - even those sold by competitors - uses my description! Another example is below, with my descriptions displaying under competitors' products circled in red.

 


Why is this happening and how can I prevent this? I am afraid the Adwords email support on this has been awful - slow response, and when I did get a reply, the advisor got totally the wrong end of the stick with my original question.

Cheers,

Peter

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: Why are competitors' products displaying with my unique description?

[ Edited ]
Top Contributor
# 2
Top Contributor

results in the auctions are determined mainly
by the bid and quality as indicated by google.


information under the from-2-shops looks to be for a compare-prices-group
and is automatically and dynamically selected -- generally, the information
may be from one of the merchants in the group, a manufacturer, or possibly
other third-party sources, or some combination of these; for compare-prices
group-listings, there is usually no way to accurately verify the exact source
of the information, simply by viewing the listing.

otherwise, if the issue relates to copyright
then, google has an official legal form --
https://support.google.com/legal/troubleshooter/1114905

otherwise, the best likely course would be to
contact the white-label-producer, and have
them contact the merchant directly.

otherwise, potential policy violations by others may be reported to google --
https://support.google.com/merchants/contact/policy
be certain to include a succinct summary of the policy being violated and
the exact google--provided (aclk) link to the retailer's landing page --
without the product-listing-ad's (aclk) link url, google usually cannot
take the proper action or the investigation will be greatly delayed.

see also
https://support.google.com/merchants/answer/6150163
https://support.google.com/merchants/answer/6276171

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: Why are competitors' products displaying with my unique description?

[ Edited ]
Top Contributor
# 2
Top Contributor

results in the auctions are determined mainly
by the bid and quality as indicated by google.


information under the from-2-shops looks to be for a compare-prices-group
and is automatically and dynamically selected -- generally, the information
may be from one of the merchants in the group, a manufacturer, or possibly
other third-party sources, or some combination of these; for compare-prices
group-listings, there is usually no way to accurately verify the exact source
of the information, simply by viewing the listing.

otherwise, if the issue relates to copyright
then, google has an official legal form --
https://support.google.com/legal/troubleshooter/1114905

otherwise, the best likely course would be to
contact the white-label-producer, and have
them contact the merchant directly.

otherwise, potential policy violations by others may be reported to google --
https://support.google.com/merchants/contact/policy
be certain to include a succinct summary of the policy being violated and
the exact google--provided (aclk) link to the retailer's landing page --
without the product-listing-ad's (aclk) link url, google usually cannot
take the proper action or the investigation will be greatly delayed.

see also
https://support.google.com/merchants/answer/6150163
https://support.google.com/merchants/answer/6276171