AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.2K members online now
3.2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Who is the <publisher> of product reviews? (Product Review XML Feed question)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For its top level feed elements in the Product Review XML Feed, Google wants to state 

  • aggregator; and
  • publisher

Link for reference: 

https://developers.google.com/product-review-feeds/#top-level-feed-element

 

Aggregator is very clear, as it's defined by "manage reviews and provide the feeds".

 

However, Publisher I find is not very clear: 

The information about the publisher, which may be a retailer, manufacturer, reviews service company, or any entity that publishes product reviews.

For my understanding, the focus here could either be on "Where is it published?", e.g. either on the Merchant website or on an external website of the reviews service company; or

 

The act of publishing, this means who technically takes care of showing reviews or not, independent of where the reviews are shown. This would always be the reviews service company as they are processing/publishing review data (based on the preferences of the merchant).

 

Anybody has insights on this? Does it matter at all?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Felix S
May

Who is the &lt;publisher&gt; of product reviews? (Product Review XML Feed question)

Top Contributor
# 2
Top Contributor

The publisher is whomever the review shows the review content to the internet from. So if you show the reviews yourself, than you are the publisher. If a company like Trustpilot shows it, they are the publisher.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Felix S
May

Who is the &lt;publisher&gt; of product reviews? (Product Review XML Feed question)

Top Contributor
# 2
Top Contributor

The publisher is whomever the review shows the review content to the internet from. So if you show the reviews yourself, than you are the publisher. If a company like Trustpilot shows it, they are the publisher.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’