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Which product was delivered for which search term?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

is there a way for me to see which product in my Shopping ad group was delivered for a specific search query?

 

We have separated our campaign into ad groups by the products' manufacturers, so there are several products inside each ad group. For search terms that may apply to multiple of these products I'm wondering which product was actually shown in an ad. Can I find out which of these products was actually delivered for one specific query? I might not be seeing the obvious here.

 

Thank you so much
Jan

2 Expert replyverified_user
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Accepted by topic author Jan D
1 month ago

Which product was delivered for which search term?

Top Contributor
# 2
Top Contributor

Hello.

 

Yes, it's possible, but only in Google Analytics, if you go into the E-Commerce section and add the search query as a second dimension.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Marked as Best Answer.
Solution
Accepted by topic author Jan D
1 month ago

Which product was delivered for which search term?

Top Contributor
# 2
Top Contributor

Hello.

 

Yes, it's possible, but only in Google Analytics, if you go into the E-Commerce section and add the search query as a second dimension.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Which product was delivered for which search term?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi AdWiser, that's what I was trying to avoid. Thank you for the clarification Smiley Happy

Which product was delivered for which search term?

Top Contributor
# 4
Top Contributor

Sorry, Jan, but AdWords only records conversions + values, not SKUs, unlike Analytics.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Which product was delivered for which search term?

Top Contributor
# 5
Top Contributor

Well, it is possible if you put a lot of effort in. Ad Groups associated with search terms can be seen in AdWords, so if every product had their own ad group...

 

 

Which product was delivered for which search term?

Top Contributor
# 6
Top Contributor

Rob's right. And I got the question wrong, I thought you meant which product was SOLD for each query, not served in an ad. My bad.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.