AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.3K members online now
2.3K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Which google product category to choose for western or party dresses

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, My name is Abhishek Garg. I want to know that which is the best google product category for party dresses or western dresses like bodycon dress, off shoulder dress, short dress etc. There are five options as shown below:

 

Apparel & Accessories > Clothing > Dresses
Apparel & Accessories > Clothing > One-Pieces
Apparel & Accessories > Clothing > Wedding & Bridal Party Dresses Apparel & Accessories > Clothing > Wedding & Bridal Party Dresses > Bridal Party Dresses Apparel & Accessories > Clothing > Wedding & Bridal Party Dresses > Wedding Dresses

 Please Help me regarding this issue

1 Expert replyverified_user

Which google product category to choose for western or party dresses

[ Edited ]
Top Contributor
# 2
Top Contributor

both google_product_category and product_type attributes are used to:
(a) help google determine which attributes are required for the type of item;
(b) segment items in a shopping-campaign to create effective bid-strategies;
(c) help google find a specific physical item during searches
on google-shopping and for grouping relevant shopping-ads.

all three uses should be taken into account when deciding on category values.

google_product_category requires an exact google-defined value
that is relevant with respect to the exact physical inventory item;
a merchant product_type value may use any set of > breadcrumb

categories that are relevant with respect to the physical item.

for the specific example of a western-dress, the best

likely value for google_product_category is simply:

Apparel & Accessories > Clothing > Dresses


generally, unless the specific physical item being sold is actually
designed primarily or specifically, to be worn at a wedding, as a

wedding dress, the other possibilities should likely be rejected --

similarly, a one-piece is usually designed primarily and specifically

for swimming, so should likely be rejected for the dresses described.