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What's the difference between AdWords and Merchant Center?

[ Edited ]
Google Employee
# 1
Google Employee

Getting started with Google Shopping can be daunting, so to make it easier for you, Rajeev from the AdWords team is here to explain why you need both an AdWords AND a Merchant Center account to start serving Product Listing Ads.

 

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Marked as Best Answer.
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Accepted by topic author Sagarika E
September 2015

Re: Whats the difference between AdWords and Merchant Center?

[ Edited ]
Google Employee
# 2
Google Employee

Hello Community,

 

To successfully run a Shopping Campaign, you first need to have a Merchant Center account.

 

This is a two way process where the Merchant Center account is linked to the AdWords and in turn the AdWords is linked to the Merchant Center account.

 

Have a look at the chart below, to see the key differences between AdWords and Merchant Center.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sagarika E
September 2015

Re: Whats the difference between AdWords and Merchant Center?

[ Edited ]
Google Employee
# 2
Google Employee

Hello Community,

 

To successfully run a Shopping Campaign, you first need to have a Merchant Center account.

 

This is a two way process where the Merchant Center account is linked to the AdWords and in turn the AdWords is linked to the Merchant Center account.

 

Have a look at the chart below, to see the key differences between AdWords and Merchant Center.