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What's the advantage of Merchant Center Services VS. Adwords only?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the advantage of google shopping merchant services rather than using only Adwords to drive traffic to website?

1 Expert replyverified_user

Re: What's the advantage of Merchant Center Services VS. Adwords only?

[ Edited ]
Top Contributor
# 2
Top Contributor

Google Merchant is the area where you submit your product data feed.

Google Adwords is the area where you setup your campaigns.

 

You can not do 1 without the other when advertising in Google Shopping.

 

hope it helps

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Re: What's the advantage of Merchant Center Services VS. Adwords only?

Visitor ✭ ✭ ✭
# 3
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I currently have a website with the product listed. I want to drive traffic
to it. I could use Adwords to drive traffic. How is using Google Merchant
different or better?

What's the advantage of Merchant Center Services VS. Adwords only?

Follower ✭ ✭ ✭
# 4
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With AdWords only, you can use text ads targeted by keywords that you choose, as well as the display network.

 

If you want to show Product Ads, that include an image of the product you are selling, this is where Google Merchant Center comes in.  Emmanuel is right that if you want to use these product ads, it's not an either/or.  You have to use both to serve them.  Google Merchant Center is where you upload the product data, and AdWords is where you create the Shopping campaign that delivers your Product ads.

 

 

The difference would be serving text-only search ads if you don't upload your products in Merchant Center, or having the option of serving Product ads as well.

 

Re: What's the advantage of Merchant Center Services VS. Adwords only?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
If I use Google Merchant, would buyers make the purchase from a Google
page, or would they be directed to my website to make the purchase?

What's the advantage of Merchant Center Services VS. Adwords only?

Top Contributor
# 6
Top Contributor

I recommend looking at Google's official Shopping videos, this should give you an understanding.

https://www.youtube.com/user/googleshopping

 

Google Shopping is a marketplace where they show ads, same as text ads. Purchases are made on your site.

 

hope it helps

 

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