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What is the difference between Shopping Products Overview and Display Products Overview?

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# 1
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I've recently opened my Merchant account and I can't figure out the difference between "Shopping Products Overview" and "Display Products Overview" on my dashboard. 

My Shopping Products overview seems to be working fine. How do I get my Display Products Overview working?

 

Image of my dashboard:

https://drive.google.com/open?id=0B7fGw8j9F59Od3NKdmJPcVFXN2c

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Don U
July 2016

Re: What is the difference between Shopping Products Overview and Display Products Overview?

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the screen-capture image.

 

the different overview-graphs are for different destinations --
shopping is the shopping destination, for product-listing-ads;
display is the displayads destination, for dynamic-remarketing-ads.

the display-products overview is relevant only if dymamic-remarketing-ads
(display-ads) for retail have been configured and can otherwise be ignored.

if displayads have been activated in the account then, destinations
can be controlled either (a) for the entire feed, by using the feed's
settings under the feeds-tab of the merchant-center, or (b) per-item
in the submitted data by using the excluded_destination attribute.

by default, all submitted product items are added to the shopping designation.

see also
https://support.google.com/adwords/answer/6077124
https://support.google.com/merchants/answer/188494#excluded_destination

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Don U
July 2016

Re: What is the difference between Shopping Products Overview and Display Products Overview?

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the screen-capture image.

 

the different overview-graphs are for different destinations --
shopping is the shopping destination, for product-listing-ads;
display is the displayads destination, for dynamic-remarketing-ads.

the display-products overview is relevant only if dymamic-remarketing-ads
(display-ads) for retail have been configured and can otherwise be ignored.

if displayads have been activated in the account then, destinations
can be controlled either (a) for the entire feed, by using the feed's
settings under the feeds-tab of the merchant-center, or (b) per-item
in the submitted data by using the excluded_destination attribute.

by default, all submitted product items are added to the shopping designation.

see also
https://support.google.com/adwords/answer/6077124
https://support.google.com/merchants/answer/188494#excluded_destination