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What is Universal Shopping Campaign and How to implement It?

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# 1
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having UK based Website and want to add this feature there please do suggest if you heard or know about this.

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Bhavy S
May

What is Universal Shopping Campaign and How to implement It?

[ Edited ]
Top Contributor
# 2
Top Contributor

universal-shopping-campaign is a misnomer -- the
current name is goal-optimized-shopping-campaign.

a goal-optimized-shopping-campaign's main feature is applying
the automation of google's advanced machine-leaning to both
auction bidding and creating ads as responsive-remarketing-ads.

note that with goal-optimized-shopping-campaign the more irrelevant the data
with respect to the physical item-offer and the fewer inventory items to choose
from, the less likely the machine-leaning algorithms will be able to perform --
related, the budget may need to increase to give time for the machine-learning
algorithms to optimize the results.

also, current shopping-campaigns should all be paused, so that google's
machine-learning algorithms can lean without interference -- regardless,
goal-optimized-shopping-campaign will take priority over both standard
shopping and any display-remarketing campaigns, currently active.

also, there are additional policies related to personalized-advertising.

also, google strongly recommends using a standard shopping-campaign,
set with a maximize-clicks bidding strategy, first -- so that enough data
is accumulated and made available to the machine-leaning-algorithms.

also, there are other changes that are required, on the website,
within the submitted-data, and within the ad-account, that need
to be made, well before any goal-optimized-shopping-campaign
is considered or enabled in the ad-account.

implementation details are currently here:
https://support.google.com/adwords/answer/7674739
https://support.google.com/merchants/topic/7294670

see also
https://adwords.googleblog.com/2018/05/drive-sales-and-reach-more-customers.html
https://support.google.com/adwords/topic/3119116

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Bhavy S
May

What is Universal Shopping Campaign and How to implement It?

[ Edited ]
Top Contributor
# 2
Top Contributor

universal-shopping-campaign is a misnomer -- the
current name is goal-optimized-shopping-campaign.

a goal-optimized-shopping-campaign's main feature is applying
the automation of google's advanced machine-leaning to both
auction bidding and creating ads as responsive-remarketing-ads.

note that with goal-optimized-shopping-campaign the more irrelevant the data
with respect to the physical item-offer and the fewer inventory items to choose
from, the less likely the machine-leaning algorithms will be able to perform --
related, the budget may need to increase to give time for the machine-learning
algorithms to optimize the results.

also, current shopping-campaigns should all be paused, so that google's
machine-learning algorithms can lean without interference -- regardless,
goal-optimized-shopping-campaign will take priority over both standard
shopping and any display-remarketing campaigns, currently active.

also, there are additional policies related to personalized-advertising.

also, google strongly recommends using a standard shopping-campaign,
set with a maximize-clicks bidding strategy, first -- so that enough data
is accumulated and made available to the machine-leaning-algorithms.

also, there are other changes that are required, on the website,
within the submitted-data, and within the ad-account, that need
to be made, well before any goal-optimized-shopping-campaign
is considered or enabled in the ad-account.

implementation details are currently here:
https://support.google.com/adwords/answer/7674739
https://support.google.com/merchants/topic/7294670

see also
https://adwords.googleblog.com/2018/05/drive-sales-and-reach-more-customers.html
https://support.google.com/adwords/topic/3119116