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Watermarks on AdWords

[ Edited ]
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# 1
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Quick question - can I add a watermark to an image that I am going to use in AdWords?

 

thanks, Michelle

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February 2017

Watermarks on AdWords

[ Edited ]
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# 2
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the short answer is no.

product images, submitted for shopping-ads, with watermarks, promotional text,
logos, calls to action, any text overlays, excessive borders, multiple products,
or colored backgrounds, are all not allowed and are grounds for disapproval or
a suspension from the program, at any time.

best-practices for images include: showing (only) the exact product being
sold, purchased, and shipped to the customer, on a solid white background,
with proper scaling and even lighting, covering between 75-90% of the full
image, that is crisp, clear, and free of blur, noise, pixelation, fringing, and

artifacts, and is approximately 300x300 pixels or so in size.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Watermarks on AdWords

[ Edited ]
Top Contributor
# 2
Top Contributor

the short answer is no.

product images, submitted for shopping-ads, with watermarks, promotional text,
logos, calls to action, any text overlays, excessive borders, multiple products,
or colored backgrounds, are all not allowed and are grounds for disapproval or
a suspension from the program, at any time.

best-practices for images include: showing (only) the exact product being
sold, purchased, and shipped to the customer, on a solid white background,
with proper scaling and even lighting, covering between 75-90% of the full
image, that is crisp, clear, and free of blur, noise, pixelation, fringing, and

artifacts, and is approximately 300x300 pixels or so in size.

Watermarks on AdWords

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I have been told by customer support today that I am not allowed to have watermarks on my website images.

 

They were not referring to the 200px x 200px images submitted to Google's catalogue via my datafeed for Google Shopping (which I ensured were to spec with no text or watermarking of any sort), they were referring specifically to the images on my landing pages.

 

I have a warning on my account for use of "inappropriate images" - how nice - perhaps there is a problem with translation?

 

As an ex. photographer, I'm struggling with this. Why should I be made to make my high resolution marketing images available for hobby sellers to use free of charge on ebay or Amazon? Why should I make it easy for my competitors to use my images to promote their websites? It costs a lot of money in time and equipment to create good product photographs - many of the products I sell are particularly awkward to photograph (white product/white background and clear plastics/glass), so much so that I am regularly asked to create material for my suppliers' catalogues.

 

 

Google don't do it. How would Google feel if Bing helped themselves to Google's IP in order to make themselves look like Google?

Re: Watermarks on AdWords

[ Edited ]
Top Contributor
# 4
Top Contributor

an image that is also essentially the product itself may be flagged

with a landing-page violation -- the submitted item-offer and image

must be for the same item on the landing-page.

 

also, be certain that the landing-page, image_link image, and
any additional_image_link images, adhere to all related policies.

however, forum-members can mainly offer suggestions based on information
posted here in the public-forums -- posting more specific details, such as all
the specific submitted (feed) data for one flagged item, a specific landing-page,
and screen-captures of a flagged item under the products-tab after clicking on
a title, may allow others to offer more specific suggestions.

otherwise, the best likely course is to simply re-contact google directly --
sometimes, asking for a merchant-center shopping-ads specialist and

a clarification of the issue may help.

that said, google is the final arbiter of all policies.

otherwise, some items or landing-pages are simply not a good match for
shopping-ads and should not or cannot be submitted -- however, there
are many other campaign-types and ad-formats that are available and
may be a better fit for advertising certain types of products or websites.

see also
https://support.google.com/merchants#topic=3404779
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

 

Watermarks on AdWords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Celebird,

 

Thank you very much for taking the time to respond.

 

I can't go to war with Google, it's their platform, I'd lose.

 

The image was watermarked on this page (my landing page for the test product in my datafeed). It's NUK's image, I'm not bothered if another seller uses it so the image is no longer watermarked.

 

The landing page image was identical to the smaller one submitted with the datafeed, it was just bigger and was overlaid with my watermark. To confirm again, the smaller image intended for Google shopping was NOT watermarked.

 

The images on the rest of the website (the 3D backlit ones) are all my images and are watermarked.

 

If it is acceptable to watermark my own pictures elsewhere on my website, I'll just be very selective which products I add to the shopping feed.

 

This is probably a trivial issue to many sellers, but I have another brand which currently has 188 listings on ebay UK and a similar number on Amazon - virtually every single one is using my images and a significant proportion are using my text. They are all competing with me. It's not something I intended to allow to happen with this one.

 

I had originally attempted to prevent Google from crawling my website images at all with my robots.txt file (why do they even need to index them?), but it seems that that was against the rules too.

 

Best wishes, Richard.

Re: Watermarks on AdWords

[ Edited ]
Top Contributor
# 6
Top Contributor

first, you're welcome and thank you for the example link.

 

there was no intent at a war, but simply to determine
if there is a path that is acceptable for shopping-ads.

 

the watermarks on the landing-pages are likely being flagged as a violation
given their position and prominence on the product representing what will
be purchased and shipped to the customer.

 

one possibility would be to use smaller-sized images on the landing-page that
clearly represent exactly what the customer is purchasing, without watermarks,
for shopping-ad requirements -- while also being small enough to satisfy the
requirement of thwarting hobby-sellers.

 

then, the larger, ~600x600, images with watermarks, may be displayed
only via a click or mouse-over, for example -- but not directly visible on
the landing-page.

 

in addition, using (smaller) images with watermarks on the landing-page
might also be allowed if the watermark were in a different position and
appeared less like part of the product itself, such as diagonally across

the entire image -- that is, including the image-background; but such

an addition would likely require direct input from someone at google.

 

of course, using legal means to protect content is another possibility.

 

regardless, other products/images on a site, unrelated to shopping-ads, should
not be an issue, unless the type of physical products are restricted by google.

 

yes, google requires the entire site be crawled and accessible from all locations.

 

only shopping-ads and related ads submitted via the merchant-center have
such restrictions on watermarks -- advertising other products, using other
campaign-types and ad-formats, apart from shopping-ads, should still be
an option; assuming the site can be crawled by google from all locations.

Watermarks on AdWords

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you once again for your input.

 

I will try again to get something which is acceptable to Google. The images can be made smaller and linked to a hi-res version, that's probably the best way to go. 80% of my sales come via phone or tablet, so that would probably be an improvement.

 

Trying to get a repositioned watermark past someone whose job is to look for a repeat violation regarding a watermark could be a challenge though!

 

The smaller picture route is probably the best option.

 

With best wishes,

 

Richard.

Watermarks on AdWords

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

How come you allow many sites to get away with adding their brand mark or watermark, and why is it flooded with terrible images from eBay, its bad enough having most results in Google search being eBay, just looks a mess!

Watermarks on AdWords

Top Contributor
# 9
Top Contributor

potential policy violations may be reported to google --

https://support.google.com/merchants/contact/policy

 

this is mainly a peer-to-peer forum.

 

for marketplaces, each marketplace is responsible for ensuring

that all data submitted by individual sellers adheres to google's

rules and policies; if possible, reporting the individual sellers to

the marketplace directly may also help.

 

outcomes in the auctions can be higher individualized --

what one person sees another may not, depending on

past behavior and other factors.