AdWords
4K members online now
4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Variations for item grouping in Product Listing Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

The feed requirements for PLA state that item groupings are required for products using the following attributes:

 

‘color’, ‘size’, ‘pattern’, ‘material’, ‘age group’, ‘gender’, ‘size type’ and ‘size system’

 

Some of the product we sell have other kinds of variations (example: length). How do we properly group them for the PLA feed? Can they even be grouped, or does grouping only work for the attributes mentioned above?

 

Thanks.

1 Expert replyverified_user

Re: Variations for item grouping in Product Listing Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

for supported-variants, size will accept
most any reasonable value; for example,
the length can be used as a size value --
24 inches long

item_group_id is required (only) for supported-variants:

https://support.google.com/merchants/answer/188494#item_group_id


size_system and size_type are only recommended, mainly

for apparel products, and are not required to be submitted
with respect to other types of (variant) items.

otherwise, unsupported-variant rules are here:
https://support.google.com/merchants/answer/6231538

otherwise, the variants cannot be submitted --
or be will seen as duplicates and disapproved
or removed from the auctions due to low quality.

otherwise, a merchant-center product-listing-ad

support-specialist at google may be contacted

directly for account or product specific guidance.

 

see also

https://support.google.com/merchants/answer/188494#detailed_product

https://support.google.com/merchants/answer/1347943

 

 

Re: Variations for item grouping in Product Listing Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That link is very useful - thank you.