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Using merchant center product feed for dynamic remarketing without being a retail business

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# 1
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According to this page, ticket sales are not admissible for Shopping Ads.

 

Also this is not what we could consider retail business, so I am wondering if we can still use the merchant center product data feed in order to use to create dynamic remarketing campaigns in Adwords, without sending it to Google Shopping ? or is it risky to see my account suspended even if we don't use Shopping ads ?

 

I am aware that we can upload a data feed directly in Adwords for other business types, but because we already have the online xml/rss product data feed format used in the merchant center (which is also the same used for Facebook product catalog), it would be much more practical to use the same feed than having to manage another in csv format.

 

So do you think there is any problem with that ?

 

Thank you !

1 Expert replyverified_user

Using merchant center product feed for dynamic remarketing without being a retail business

Top Contributor
# 2
Top Contributor

Good question, I think it will be an issue as you can only check the box Shopping when submitting a feed to Google Merchant Center. I would instead use Google Adwords Business Data Feed. Not Google Merchant Center.

 

Documentation : https://support.google.com/adwords/answer/6072708?hl=en

 

Hope it helps.

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