AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Using PLA ads for B2B

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

These are large expensive construction machines. We will have a shopping cart that generates an invoice that is payable by wire within 3 days. We can estimate shipping by location, but the final shipping price will depend on the type of truck needed - ie. offroad or elevated shipping dock.  Is this acceptable for Google Shopping Ads?

 

Or...I see Shopping Ads directed to Ebay listings. Can we use an Ebay listing that designates local pickup or freight ?

1 Expert replyverified_user

Re: Using PLA ads for B2B

[ Edited ]
Top Contributor
# 2
Top Contributor


the e-commerce transaction and any personal
data collection must simply be ssl/https secure.

shipping must be either exactly correct or
an overestimate for the majority of users
within the (registered feed's) target-country.

however, direct-to-consumer shipping rates are required.

alternatively, there are many other campaign-types and ad-formats --
https://support.google.com/adwords/answer/6080593

potential policy violations by individual-sellers within
a marketplace (e.g. ebay) may be reported to google --
https://support.google.com/merchants/contact/policy