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Using An If Function As A Targeting Method

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Community. I want to use Dynamic Search Ads and I'm a little nervous about relinquishing control. As a measure of control, I wanted to use an if function to restrict which search queries will trigger my ads. For example, if the search query has the term "sell" or "buy", then the search query must also include another very specific term. Can this be done? If so, how?

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Accepted by topic author Gabriel D
August

Using An If Function As A Targeting Method

Top Contributor
# 2
Top Contributor

Simple answer no, this can not be done.

 

What you can do is setup a multi campaign setup, where you place the keywords you want to target as a negative keyword to the first campaign using priority setting high.

Than a second campaign with the same products, with priority setting medium. Than in this campaign you will see all the search terms that match the negative keywords in the high priority campaign.

 

more info : https://support.google.com/adwords/answer/6275296?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

 

Hope it helps.

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Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Gabriel D
August

Using An If Function As A Targeting Method

Top Contributor
# 2
Top Contributor

Simple answer no, this can not be done.

 

What you can do is setup a multi campaign setup, where you place the keywords you want to target as a negative keyword to the first campaign using priority setting high.

Than a second campaign with the same products, with priority setting medium. Than in this campaign you will see all the search terms that match the negative keywords in the high priority campaign.

 

more info : https://support.google.com/adwords/answer/6275296?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Using An If Function As A Targeting Method

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you. I will check it out.