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Uses of Referral Traffic? Can i use it in Display Campaigns

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# 1
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Hi there!!

 

What is the use of Referral Traffic from Analytics?

And, How can i use it in Google Display campaigns.

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Accepted by topic author Ankit Kapoor
September 2015

Re: Uses of Referral Traffic? Can i use it in Display Campaigns

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# 2
Top Contributor
Referral traffic is basically any visit that comes to your site from a link on another site.

In Google Analytics you can generate a segment for this traffic and then convert that segment into a remarketing audience. You would then be able to remarket to that segment alone with a specific message.

However, since referrals are a kind of "bucket" group - i.e. anyone who came from a link on another site, I'm not sure how you might write ad copy and landing page copy that would resonate with them....

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Marked as Best Answer.
Solution
Accepted by topic author Ankit Kapoor
September 2015

Re: Uses of Referral Traffic? Can i use it in Display Campaigns

Top Contributor
# 2
Top Contributor
Referral traffic is basically any visit that comes to your site from a link on another site.

In Google Analytics you can generate a segment for this traffic and then convert that segment into a remarketing audience. You would then be able to remarket to that segment alone with a specific message.

However, since referrals are a kind of "bucket" group - i.e. anyone who came from a link on another site, I'm not sure how you might write ad copy and landing page copy that would resonate with them....