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Use the Same Shopping Feed for USA and Canada?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I'm thinking of expanding my Shopping ads into Canada. I know I'd need to create a new Feed in Merchant Center and target Canada as the Country of Sale, but is there anything else I'd need to do? My prices in USD would convert to CAD, my content is in English, and I would start a new Campaign targeting Canada.

 

Let's say my feed file is named Shopping.txt. Can I use that same Shopping.txt file to target Canada or would I need to create a separate Shopping_Canada.txt file with minor adjustments?

 

Nate

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Nate W
1 month ago

Re: Use the Same Shopping Feed for USA and Canada?

[ Edited ]
Top Contributor
# 2
Top Contributor

there are two different ways to target another country for shopping-ads --
either google's automated-currency-conversion, or natively on a website.

(1) natively on a website --
natively on a website, requires separate landing-pages that are identical for
all users and do not respond to any ip-address -- yes, with a separate primary

feed; for example, shopping-canada.txt, that reflects the website, exactly.

prices must be static and exact, for each target-country --
automated merchant currency-conversion, based on a user's
location for example, is never allowed, in any context.

(2) using google's automated-currency-conversion feature --
google's automated-currency-conversion does not require any changes to the site
and does not require any separate feed, whatsoever; the same feed is used with
only a settings adjustment, in the merchant-center-account.

generally, the current choices are:
(a) use google's automated currency conversion -- no changes to the site;
(b) support the target-country natively on the site -- with separate pages;
(c) consider other campaign-types or ad-formats, other than shopping-ads,
to target other countries.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Nate W
1 month ago

Re: Use the Same Shopping Feed for USA and Canada?

[ Edited ]
Top Contributor
# 2
Top Contributor

there are two different ways to target another country for shopping-ads --
either google's automated-currency-conversion, or natively on a website.

(1) natively on a website --
natively on a website, requires separate landing-pages that are identical for
all users and do not respond to any ip-address -- yes, with a separate primary

feed; for example, shopping-canada.txt, that reflects the website, exactly.

prices must be static and exact, for each target-country --
automated merchant currency-conversion, based on a user's
location for example, is never allowed, in any context.

(2) using google's automated-currency-conversion feature --
google's automated-currency-conversion does not require any changes to the site
and does not require any separate feed, whatsoever; the same feed is used with
only a settings adjustment, in the merchant-center-account.

generally, the current choices are:
(a) use google's automated currency conversion -- no changes to the site;
(b) support the target-country natively on the site -- with separate pages;
(c) consider other campaign-types or ad-formats, other than shopping-ads,
to target other countries.

Use the Same Shopping Feed for USA and Canada?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Celebird! You answered my question and more.