AdWords
3.5K members online now
3.5K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Uploading Max. CPC from data feed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all!

 

Is there a way in Google Shopping to upload the Max. CPC per product from the data feed? I have more that 700 items and it seems unreasonable that the only way to do it is by uploading product by product from AdWords Dashboard.

 

I would appreciate if you can help me.

 

Thanks very much, 

IA

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ileana E
September 2015

Re: Uploading Max. CPC from data feed

[ Edited ]
Top Contributor
# 2
Top Contributor


product-groups are designed to handle max-cpc
(bid) assignments for product-listing-ads.

start with a bidding strategy -- e.g. bidding higher on certain brands,
or higher on certain types of items, or lower on all low-margin items.

then, within the shopping-campaign create product-groups that correspond
to each bidding-strategy by using attributes within the feed -- e.g. use

google_product_category to bid higher on all watches in the feed, via:
Apparel & Accessories > Jewelry > Watches

then, assign an appropriate max-cpc (bid) to the product-groups --
when the feed is re-resubmitted items will be assigned that bid;
for example, all watches in the feed would be assigned a bid.

 

more complex, multi-dimensional, bidding strategies may also be created;

for example, a product-group consisting of all high-margin rolex watches.

there is no such feature to add a max-cpc bid per-product to the
data feed directly -- product-groups are designed to handle bid
assignments as submitted (feed) data is automatically funneled
into the shopping-campaign of the linked-account.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ileana E
September 2015

Re: Uploading Max. CPC from data feed

[ Edited ]
Top Contributor
# 2
Top Contributor


product-groups are designed to handle max-cpc
(bid) assignments for product-listing-ads.

start with a bidding strategy -- e.g. bidding higher on certain brands,
or higher on certain types of items, or lower on all low-margin items.

then, within the shopping-campaign create product-groups that correspond
to each bidding-strategy by using attributes within the feed -- e.g. use

google_product_category to bid higher on all watches in the feed, via:
Apparel & Accessories > Jewelry > Watches

then, assign an appropriate max-cpc (bid) to the product-groups --
when the feed is re-resubmitted items will be assigned that bid;
for example, all watches in the feed would be assigned a bid.

 

more complex, multi-dimensional, bidding strategies may also be created;

for example, a product-group consisting of all high-margin rolex watches.

there is no such feature to add a max-cpc bid per-product to the
data feed directly -- product-groups are designed to handle bid
assignments as submitted (feed) data is automatically funneled
into the shopping-campaign of the linked-account.

Re: Uploading Max. CPC from data feed

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks very much! Your answer has been very useful!