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Unit pricing for products sold on sqm

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Hi All,

I need a quick check on unit pricing before going to production.

 

Some of my products (like fencing nets) are sold on sqm (square meters) and they start from a base unit (1Sqm) then users can change it as they prefer to get a new area.

 

In my product page I have the price for 1 sqm: example 1.5 EUR / 1 Sqm.

 

Customers can insert their own measures (length, width in free input text form) thus changing the total area and the price is updated according to the new sqm.

 

Example:

the customers insert width=3 and length=4, thus sqm=12 thus price is 12 x 1.5 = 18

the customers insert width=2 and length=3, thus sqm=6 thus price is 6 x 1.5 = 9

 

In the xml, should I set unit pricing this way?

 

<g: price>1.50 EUR<g:/price>
<g:unit_pricing_measure>1sqm</g:unit_pricing_measure>
<g:unit_pricing_base_measure>1sqm</g:unit_pricing_base_measure>

 

I expect google will show 1.50 EUR each Sqm

On my product page I will coherently have 1.50EUR / Sqm and customer may customize measures as they need.

 

Thanks a lot in advance

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Eta E
March 2016

Re: Unit pricing for products sold on sqm

[ Edited ]
Top Contributor
# 6
Top Contributor

first, you're welcome.

the building-material and remaining exception list, is currently here:
https://support.google.com/merchants/answer/188494#price
the exceptions are mainly related to flooring and wall materials --
fencing-nets or similar items are certainly not on the current list.

simply, the price must be for the minimum amount
(of material or units) the merchant allows a customer
to purchase and will be shipped in a timely manner.

the minimum amount allowed to be sold
must be the merchant's rule -- not google's.

google simply requires the price to reflect the merchant's minimum.

for example, if the customer can actually select a width=1 and length=1
and the merchant will allow the one-square-meter fencing-net to be sold
and delivered in a timely manner then, that price must be the submitted,
displayed, and default add-to-cart price -- the 1x1 item-offer.

similarly, if the merchant will only allow a minimum
of a 2x2 fencing-net to be purchased, then the price
for the 2x2 net must be submitted, displayed, and the
default (pre-selected) add-to-cart item-offer.

any larger length or width, the customer is allowed to select, is irrelevant.

 

otherwise, there are many other campaign-types and

ad-formats that are available, do not have such strict

policies or requirements, and may be a better fit for

advertising certain types of products and offers --

https://support.google.com/adwords/answer/2567043

https://support.google.com/adwords/answer/1722124

 

View solution in original post

Re: Unit pricing for products sold on sqm

Top Contributor
# 2
Top Contributor
That is correct, Whatever you list on Google Shopping has to match exactly that of the site.

As you state that if they enter 1sqm and the price is 1.5 than you are doing it correctly.

As a suggestion make sure the preselection is 1 as value because this is one of Google's recommendations.
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Re: Unit pricing for products sold on sqm

[ Edited ]
Top Contributor
# 3
Top Contributor

price must be for the minimum allowed to be sold -- not the per-unit price.

the price submitted cannot be for the single-unit price --
unless the single unit is the minimum that can be sold;
(there are a dozen or so explicit exceptions defined
by google, such as for specific building materials.)

google may decide to calculate the per-unit price for display,
based on the unit_pricing attributes submitted -- otherwise,
the price submitted, the price displayed on the landing-page,

and the default add-to-cart price, must all be for the minimum

amount allowed to be sold by the merchant.

of course, users may decide to select more than the minimum,
and the unit-price may also be displayed on the landing-page --
in addition to the required minimum-amount-sold price.

for example, if the minimum allowed to be sold (purchased) is
9sqm then, the price submitted and displayed must be 13.5 --
not 1.50 -- or is otherwise a policy violation and grounds for
a disapproval or suspension from the program, at any time.

 

1.50 is only correct if the minimum amount allowed to be

sold is also 1sqm; otherwise, that is a policy violation and

grounds for disapproval or suspension, at any time.


google may then display 1.50 based on the unit_price
details submitted and depending on the ad's context --
otherwise, 13.5 will be displayed.

 

the main point of submitting the unit_price details is, so

that google can calculate the per-unit price, for specific

ad contexts, based on the submitted minimum-sold price.

 

in most cases, submitting a per-unit price is a policy violation.

 

 

Re: Unit pricing for products sold on sqm

Top Contributor
# 4
Top Contributor
What celebird says is correct, forgot to mention this. I assume 1 sqm was the minimum purchase
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Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Re: Unit pricing for products sold on sqm

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for the answer.

Where I can find some details related to specific building material ?

My problem is related to fencing nets, where price is X EUR / Sqm so there is not a real unit price: customer inserts dimensions, we calculate Sqm and so the final price.

In my website I have to set 1 Sqm as the minimum allowed to accomplish google rules, unless for specific building material i can find a solution fitting my needs

Marked as Best Answer.
Solution
Accepted by topic author Eta E
March 2016

Re: Unit pricing for products sold on sqm

[ Edited ]
Top Contributor
# 6
Top Contributor

first, you're welcome.

the building-material and remaining exception list, is currently here:
https://support.google.com/merchants/answer/188494#price
the exceptions are mainly related to flooring and wall materials --
fencing-nets or similar items are certainly not on the current list.

simply, the price must be for the minimum amount
(of material or units) the merchant allows a customer
to purchase and will be shipped in a timely manner.

the minimum amount allowed to be sold
must be the merchant's rule -- not google's.

google simply requires the price to reflect the merchant's minimum.

for example, if the customer can actually select a width=1 and length=1
and the merchant will allow the one-square-meter fencing-net to be sold
and delivered in a timely manner then, that price must be the submitted,
displayed, and default add-to-cart price -- the 1x1 item-offer.

similarly, if the merchant will only allow a minimum
of a 2x2 fencing-net to be purchased, then the price
for the 2x2 net must be submitted, displayed, and the
default (pre-selected) add-to-cart item-offer.

any larger length or width, the customer is allowed to select, is irrelevant.

 

otherwise, there are many other campaign-types and

ad-formats that are available, do not have such strict

policies or requirements, and may be a better fit for

advertising certain types of products and offers --

https://support.google.com/adwords/answer/2567043

https://support.google.com/adwords/answer/1722124

 

Re: Unit pricing for products sold on sqm

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Got It ! thank you very much!

I will end up presetting a 1x1 = 1Sqm dimensions that will be the minimum allowed on the website, thus being coherent with what google expects.

Thanks!