AdWords
4.5K members online now
4.5K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Unique Product Identifier

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does google accept Unique Product Identifier in all capitol letters ?

 

for example :

APPLIANCE ACCESSORIES > RANGE ACCESSORIES > RANGE RECEPTACLES

 

or must it be : Apparel & Accessories > Jewelry > Watches

1 Expert replyverified_user

Re: Unique Product Identifier

[ Edited ]
Top Contributor
# 2
Top Contributor

for product_type, use the latter format; e.g.

Appliance Accessories > Range Accessories > Range Receptacles

 

excessive or non-standard capitalization anyplace in submitted

(feed) data violates the guidelines, is generally not allowed and

may trigger a disapproval or simply lower overall quality.

 

for the google_product_category attribute, all submitted

taxonomy values must be exactly as google defines; e.g.

Apparel & Accessories > Jewelry > Watches

Home & Garden > Kitchen & Dining > Kitchen Appliance Accessories

Home & Garden

 

both attributes should appropriately categorize the physical item;

importatnly, the values may also be used to group items for bidding.

 

unique-product-identifiers are the (global-trade-data) attributes

gtin, brand, mpn -- all global-trade-data must be assigned by the

brand-manufacturer (not merchants) and should be submitted as

assigned using plain (ascii) text with no special symbols or marks;

e.g. Apple, MC343LL/A, 885909194322, IBM, Sony, etc.