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Undercutting Competitors by using incorrect Google Shopping Prices

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There,

 

I was wandering if someone could help.

 

As an online retail business Google Shopping is a crucial source of traffic but have found the "policing" of these results to be more or less non existent.

 

I work for a company where we are being constantly undercut by a couple of consistent offenders, one sticks out the most however:

 

LensEpress.nl

 

One example is for a product ( Acuvue Oasys for Astigmatism ) which is usually advertised for around €30 is being advertised in Google shopping for just €11.39 by Lens Express.

 

Once on the site you can see to get this price you have to order 18 MONTHS worth of supply AND to make it even worse is that this is the cost per PAIR of lenses which is totally inaccurate and against the policies.

 

http://www.lensexpress.nl/producten/type/weeklenzen/merk/johnson-johnson/product/acuvue-oasys-for-as...

 

Could someone please help as we have reported these using the form millions of time and even to out Google representative.

 

It appears the only way we can compete is to false advertise also.

 

Jack - Paid Search Fanatic

 

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Google Employee
# 5
Google Employee

Hi Everyone,

 

I'm an AdWords Support specialist and I looked into this issue for you. If you suspect another competitor is violating one of our policies, then you should submit this form and our shopping technical team will investigate further. The more information that you can provide in the form the better. Usually, upon receiving the form above, our technical team will conduct a very thorough investigation (but the more information that you can provide, the better). Unfortunately,  the technical team will not be able to share the results of the the investigation.

 

With regards to your questions about which link to include, please include a link to the search results containing the non-compliant item, per the instructions in the form. 

 

Please reply here if you have any further questions.

 

Sarah

View solution in original post

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Top Contributor
# 2
Top Contributor

Hi Jack,
 
Welcome to AdWords Community.
 
I have not seen how they advertise their price with the shopping ads, but if it is right that they showing price as €11.39, it is surely a violation for the policy below -
 
For product bundles and multipacks, the total price for the bundle or the multipack must be submitted. This price has to be straightforward to find on the landing page.
 
Let me ping this to some experts here -

 

pinging .... @MosheTLV @Jon_Gritton @AdWiser 

 

Thanks
Ratan

Join me on Google+

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Any luck guys?

At the moment it just seems like these competitors can make up any price they like and the only answer we ever seem to get is "fill out a form and if Google pick it up they will, if not then nothing can be done about it" .

Thank for your help.

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
So again it seems like all we can do is "use the form and wait"..... We always include the specific URLs and an in depth description but have never even received one message back from the hundreds of violation forms we have submitted.

It seems like the smartest thing to do is to is also display incorrect prices for key seasonal periods and then revert back, if it takes months for a violation to be picked up I am guessing Google will never even notice?

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Google Employee
# 5
Google Employee

Hi Everyone,

 

I'm an AdWords Support specialist and I looked into this issue for you. If you suspect another competitor is violating one of our policies, then you should submit this form and our shopping technical team will investigate further. The more information that you can provide in the form the better. Usually, upon receiving the form above, our technical team will conduct a very thorough investigation (but the more information that you can provide, the better). Unfortunately,  the technical team will not be able to share the results of the the investigation.

 

With regards to your questions about which link to include, please include a link to the search results containing the non-compliant item, per the instructions in the form. 

 

Please reply here if you have any further questions.

 

Sarah

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Community Manager
# 6
Community Manager
Thanks Sarah. Yes, the key here is "form" + "maximum information about the violators".

Re: Undercutting Competitors by using incorrect Google Shopping Prices

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Sarah,

Thanks so much for looking into this! There are still a lot of other competitors we have reported recently who are blatantly breaking the policies and one in particular in the UK who know they are doing it but despite a very in-depth form submission they still appear to be promoting wrong prices.

Is there any way we could escalate these to you internally instead of going back through the form process as this is time consuming for us and we wouldn't want to submit duplicate forms for the same competitor.

Thanks again for your help!

Jack