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Two general questions regarding Google Shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there 

 

We have recently started a shopping campaign that has been running for a couple of months now and a couple of questions have arisen. 

 

1) When an ad is clicked on and a conversion is recorded against the product - is the conversion value the total amount from the checkout screen regardless of product?

 

2) We currently have a budget set up that uses the enhanced CPC bidding type. What we are finding is that with this option our products are not showing in search results but our budget is not being fully used. If we were to remove products that are not beneficial for us to sell from our feed would our remaining products appear more throughout the day?

 

Many thanks

Harry 

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Accepted by Emmanuel F (Top Contributor)
1 month ago

Two general questions regarding Google Shopping

Top Contributor
# 2
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1) Yes. Interestingly, half of products purchased from people who click on Shopping ads, are not the product they clicked on.

 

2) No. It can be infuriating but it is common for some products to never show, no matter what you do. If the title is as good as it can be, you can try manual bidding and raising the bid.

 

 

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Marked as Best Answer.
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Accepted by Emmanuel F (Top Contributor)
1 month ago

Two general questions regarding Google Shopping

Top Contributor
# 2
Top Contributor

1) Yes. Interestingly, half of products purchased from people who click on Shopping ads, are not the product they clicked on.

 

2) No. It can be infuriating but it is common for some products to never show, no matter what you do. If the title is as good as it can be, you can try manual bidding and raising the bid.

 

 

Two general questions regarding Google Shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Rob

 

Thank you for that information. 

 

Could you please also tell me then with regards to question 2 how that is possible? Are our competitors simply bidding more than us? Our product titles are very similar and our price is far cheaper. 

 

Thanks

Harry 

Two general questions regarding Google Shopping

Top Contributor
# 4
Top Contributor

Winning an ad slot has a lot of moving parts

 

1) Data Feed Quality

2) Bid Amount

3) Ranking

 

Removing poor performing products does not mean your other products will show more often. Removing poor performing products allows you to not spend the wasted budget on these products. However, if you remove products, your equity might decrease. You might find that although you have no sales, listing all products helps your overall account. It's pretty logic once you think about the basics. A page showing just 1 of your products, vs a page showing 5 of your products. You are increasing your equity by 500% and so does your chances.

 

You need to evaluate each product and use statistical data to make your choices, do not use visual representations, such as checking on google.com how your ads are showing. This is a very bad habit and inaccurate. You will get 1 view out of hundreds if not more possible results. Also seeing your ad and not clicking on it, tells Google you are not interested in it and automatically will not show this to you in the future. Continues behavior, may remove all your products from the results for your specific user.

 

Hope this hleps.

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Two general questions regarding Google Shopping

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Emmanuel

 

Thank you again for you help. 

 

I have just one further question.. 

 

We are currently using the advanced CPC bidding option - what does this mean in real terms? Would our products be more likely to show if we turned this off and increased our budget?

 

Many thanks

Harry

Two general questions regarding Google Shopping

Top Contributor
# 6
Top Contributor

Do you mean enhanced CPC? If so, this means if Google detects the specific product has conversions, it will try to bid higher on these products to get more.

More info : https://support.google.com/adwords/answer/2464964

 

Increase the budget if it is currently limited.

 

Hope this helps.

 

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Two general questions regarding Google Shopping

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi Again

 

What would you recommend we do with the 10 products out of 1000 that are draining about 10% of our budget with no conversions?

 

What criteria do you have to remove these sort of products?

 

We have also identified our key product groups - would you recommend increasing the CPC for these groups and decreasing it for others?

 

 

Many thanks

Harry

Two general questions regarding Google Shopping

Top Contributor
# 8
Top Contributor

If a product is not performing, maybe consider removing it.

Criteria are different for each merchant. What I use for one account is not what I use for another and depends on the whole account performance and data.

Increase bids if you see it could help.

 

One key to success is keeping working on the account, testing things out and see what works. If you never test, you will never know if it works or not. 

 

Hope this helps.

 

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