Transcations and Revenue Dropped in Shopping Campaign
I am working on the shopping campaign for my client, I observed a sudden a fall in campaign performance.
Click remains same MoM, but the revenue and transactions are dropped. Can anybody help me to solve me this issue
Re: Transcations and Revenue Dropped in Shopping Campaign[ Edited ]
September 2016 - last edited September 2016
clicks without transactions/revenue is analogous to
the advertisement bringing people into a store but,
the potential customers do not like what they see
or experience after they arrive.
issues such as poor relevancy, the submitted data not relevant enough
with respect to the physical item, information being submitted that is
unrelated to the physical item, not using negative-words, improper
or lack of targeting methods, excessive shipping-costs, the overall
website experience especially with respect to a particular device, the
e-commerce checkout-flow experience, reputation, reviews, condition
issues, pricing issues, delivery distance or delivery time frame, etc.,
are often areas for potential improvements.
however, forum-members cannot look into any accounts or submitted data --
posting more specific information here in the public forums may allow other
forum-members to offer more specific suggestions.
otherwise, a shopping-ads support-specialist at google may be contacted.