AdWords
4.5K members online now
4.5K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Trademark policy for Product Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I know, this has been asked before ( https://www.en.advertisercommunity.com/t5/Ad-Approval-Policy/Trademark-policies-for-PLA-ads/m-p/2293... ) but it seems to have changed. As far as I can see, my product ads are delivered for all brands, no matter if I have a trademark approval or not.

 

Does trademark approval no longer apply to shopping campaigns? Or are advertisers with trademark approval preferred over those without approval, meaning: their product ads showing up more often/ having a higher quality score?

 

I just want to go sure that trademark approvall doesn't matter, before splitting up part of my shopping campaign to a new account (where I do not yet have any trademark approvals at all).

 

Thanks,

Andreas

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November

Re: Trademark policy for Product Ads

[ Edited ]
Top Contributor
# 4
Top Contributor

product-listing-ads and the merchant-promotions-program
have the same trademark policies as the other ad-formats
and campaign-types -- usage and approval is based mainly
on the trademark holder and applicable target-country laws.

about the only exception with product-listing-ads will occur
this coming february and relates to compatible-products --
but is subject to the same trademark-holder and country
related restrictions and will be reviewed accordingly.

policy violations are grounds for disapproval
or suspension from the program, at any time.

there is no specific recommendation for separate accounts for every market --
the registered-feed's target-country is what determines the applicable country
specific requirements; a separate directory may be used on the site; e.g.
http://www.example.com/uk/products
http://www.example.com/fr/products

a default merchant-center-account is designed
to support many multiple target-countries.

if there are separate top-level domains that are owned by the merchant,
for each target-country then, a multi-client-account is required --
or, a separate account per top-level domain may be used.

 

what is not allowed in either case, is for the website to change

based on the user's physical location or any other identifiable

information -- such as ip-address, browser (user-agent), etc.

 

View solution in original post

Re: Trademark policy for Product Ads

Community Manager
# 2
Community Manager
Hi Andreas,

The trademark policy has not changed; if you do not have trademark approval, you will not be able to have the trademarked term in your ads. It is possible that some terms may slip through the cracks and get shown initially, but the ad review system will catch and eventually disapprove them.

Is there a reason you need to move to a different account, without the proper trademark approvals?

Cassie

Re: Trademark policy for Product Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your reply, Cassie. Not sure if we're talking about the same thing, though. With product ads, there is no ad text and no trademarked term. Or are you talking about Product listing ad Promotions? This shouldn't be a problem, I'm never using brand terms in the promotions.

The reason for the different account: I want to follow the Google recommendation to have a separate account for every market. The problem is, many trade owners are extremely slow in processing trademark requests. Until we have all approvals in the new accounts, it will probably take several months.
Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November

Re: Trademark policy for Product Ads

[ Edited ]
Top Contributor
# 4
Top Contributor

product-listing-ads and the merchant-promotions-program
have the same trademark policies as the other ad-formats
and campaign-types -- usage and approval is based mainly
on the trademark holder and applicable target-country laws.

about the only exception with product-listing-ads will occur
this coming february and relates to compatible-products --
but is subject to the same trademark-holder and country
related restrictions and will be reviewed accordingly.

policy violations are grounds for disapproval
or suspension from the program, at any time.

there is no specific recommendation for separate accounts for every market --
the registered-feed's target-country is what determines the applicable country
specific requirements; a separate directory may be used on the site; e.g.
http://www.example.com/uk/products
http://www.example.com/fr/products

a default merchant-center-account is designed
to support many multiple target-countries.

if there are separate top-level domains that are owned by the merchant,
for each target-country then, a multi-client-account is required --
or, a separate account per top-level domain may be used.

 

what is not allowed in either case, is for the website to change

based on the user's physical location or any other identifiable

information -- such as ip-address, browser (user-agent), etc.

 

Re: Trademark policy for Product Ads

Community Manager
# 5
Community Manager
Hi Andreas,

Like Celebird said, regardless of this being a Shopping Campaign--if you are using a trademarked term in your product ads somehow, then there's a very real possibility that it will get flagged as a trademark violation.

Cassie

Trademark policy for Product Ads

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Cassie, 

 

Could this be a reason why my account has been suspended. I'm selling products of some known brands without a trademark approval.?

 

Thanks

Trademark policy for Product Ads

Top Contributor
# 7
Top Contributor

Hi Smart,

 

It is possible. Review policy and compare to your account. 

 

This thread has been closed to new replies.

 

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation. It's always best to start your own thread versus making comments to random threads, even if your issue seems related.

 

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic. Making your new thread is fast, easy and allows more specific help directly to you (and not all of the other members in the old thread).

 

Thank you.

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile