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The Logic Behind Grouping Products with Similar Prices

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

On the page https://support.google.com/adwords/answer/6309035?hl=en

 

There is a suggestion about optimizing performance when using Target ROAS:

 

"

  • Review your product groups and consider grouping together products with similar prices to make sure a product group has more than 200 clicks per week."

 

Can someone explain the logic behind grouping similar prices here? Why is it going to help getting more clicks or higher ROAS?

 

Thanks!

Fei

1 Expert replyverified_user

The Logic Behind Grouping Products with Similar Prices

Top Contributor
# 2
Top Contributor

This might be a suggestion to help the Target ROAS algorithm.

In most cases a good tip for you would be to experiment with it. See if it helps you or not. It also depends on your strategy.

 

For example in most cases of my setup, this does not work. However some of my clients this type of grouping does work as they similar priced. However I personally never use automated bidding for my strategies.

 

Maybe someone else has an explanation, but I would still recommend to test thing out.

 

Hope it helps.

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The Logic Behind Grouping Products with Similar Prices

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Emmanuel!