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The Good Ole' Days: "Google Base"

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

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1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
December 2015

Re: The Good Ole' Days: "Google Base"

Top Contributor
# 4
Top Contributor
Hi Troy
I think you hit the nail on the head there. Why not let anyone who wants to create an ad do it? Well, all you have to do is look at one of the second tier PPC engines to see why. Scammers, affiliates offering no additional value, arbitrage etc. The works.

There's a reason Google is market leader and I believe it's directly correlated to NOT just taking anyone's money who offers. Longer term, this is, apparently, much more profitable for them and makes for a better user experience for me, their customer.

Finally, at the end of the day, it's a private business. Accountable only to shareholders. They can do what they want, exclude who they want and they don't have to explain why. Fortunately for us, they do explain why and that makes it pretty fair in my opinion.

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Re: The Good Ole' Days: "Google Base"

Top Contributor
# 2
Top Contributor
Hi Troy
Thanks for your input.

Maybe it's because I'm a heavy user of AdWords but I prefer things the way they are now. It seems (although not in all cases) that Google rewards quality ads and a good user experience.

If Home Depot are providing a better user experience, I want them to show and I want to visit them. I don't want to visit a small mom and pop shop just for the sake of it. Ultimately, Google's customers are the Joe Soap average search engine users.

One thing I've learned over the years is that you need to adapt or die. Fortunately, nobody forces anyone to use Google Smiley Happy

Re: The Good Ole' Days: "Google Base"

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: The Good Ole' Days: "Google Base"

Top Contributor
# 4
Top Contributor
Hi Troy
I think you hit the nail on the head there. Why not let anyone who wants to create an ad do it? Well, all you have to do is look at one of the second tier PPC engines to see why. Scammers, affiliates offering no additional value, arbitrage etc. The works.

There's a reason Google is market leader and I believe it's directly correlated to NOT just taking anyone's money who offers. Longer term, this is, apparently, much more profitable for them and makes for a better user experience for me, their customer.

Finally, at the end of the day, it's a private business. Accountable only to shareholders. They can do what they want, exclude who they want and they don't have to explain why. Fortunately for us, they do explain why and that makes it pretty fair in my opinion.

Re: The Good Ole' Days: "Google Base"

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

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Re: The Good Ole' Days: "Google Base"

Top Contributor
# 6
Top Contributor
I think I just answered that no?