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Temporary item disapprovals due to incorrect prices

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, several products were disapproved due to incorrect prices in my feed. Apparently the price on the website does not reflect the price in the feed. The reason this happens is because customers have not selected required options on the website, which are pre-calculated as the various options in the merchant center feed. For instance, sizes 0-18 for an item may be $100, but sizes 20-30 may be an additional $30, so the price is $130. Depending on what the customer selects as the size the price will vary. Since each size is submitted individually in the Google Feed, the prices are already calculated accurately. However Google finds the base price and the adjusted price for other submitted options (e.g. sizes 20-30) to be different. 

 

What can I do to correct for this since it is not an error in the prices, just an error in how the options and prices are being interpreted?

 

Best Regards,

Shawn

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2017

Temporary item disapprovals due to incorrect prices

[ Edited ]
Top Contributor
# 2
Top Contributor

only in-stock physical inventory items are allowed to be submitted.

the price submitted, the price displayed on the landing-page,
any rich-snippets price on the landing-page, and the default
add-to-cart price, must all match exactly at all times -- or
is generally a policy violation and grounds for disapproval
or a suspension from the program, at any time.

to stay within the policies, the typical choices are:


(a) pre-select each variant using url parameters and server-side-scripts;
e.g.
http://www.example.com/product/abc-widget?locale=us-en&size=10&color=red
http://www.example.com/product/abc-widget?locale=us-en&size=11&color=red

(b) submit each variant using a separate landing-page;
e.g.

http://www.example.com/us-en/product/abc-widget-size-10-red
http://www.example.com/us-en/product/abc-widget-size-11-red

(c) create a default on the landing-page and only submit the one default item;

do not submit the other remaining physical inventory items that are variants --

e.g. submit only one, single, in-stock, size, from among the group.

 

if there is any rich-snippets on the landing-page,

be certain there is only one product-offer and the

offer price matches the displayed price and the

submitted price, for the single item, exactly --

rich-snippets helps google locate the exact price

for the specific product variant being submitted.

 

also, be certain proper item_group_id is submitted for all variants.

(d) alternatively, do not submit such items, remove such items from the feed,

and possibly use other campaign-types/ad-formats, other than shopping-ads,

to advertise those variant item-offers, with the current landing-page.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2017

Temporary item disapprovals due to incorrect prices

[ Edited ]
Top Contributor
# 2
Top Contributor

only in-stock physical inventory items are allowed to be submitted.

the price submitted, the price displayed on the landing-page,
any rich-snippets price on the landing-page, and the default
add-to-cart price, must all match exactly at all times -- or
is generally a policy violation and grounds for disapproval
or a suspension from the program, at any time.

to stay within the policies, the typical choices are:


(a) pre-select each variant using url parameters and server-side-scripts;
e.g.
http://www.example.com/product/abc-widget?locale=us-en&size=10&color=red
http://www.example.com/product/abc-widget?locale=us-en&size=11&color=red

(b) submit each variant using a separate landing-page;
e.g.

http://www.example.com/us-en/product/abc-widget-size-10-red
http://www.example.com/us-en/product/abc-widget-size-11-red

(c) create a default on the landing-page and only submit the one default item;

do not submit the other remaining physical inventory items that are variants --

e.g. submit only one, single, in-stock, size, from among the group.

 

if there is any rich-snippets on the landing-page,

be certain there is only one product-offer and the

offer price matches the displayed price and the

submitted price, for the single item, exactly --

rich-snippets helps google locate the exact price

for the specific product variant being submitted.

 

also, be certain proper item_group_id is submitted for all variants.

(d) alternatively, do not submit such items, remove such items from the feed,

and possibly use other campaign-types/ad-formats, other than shopping-ads,

to advertise those variant item-offers, with the current landing-page.

 

Temporary item disapprovals due to incorrect prices

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

This is a very thorough answer but unfortunately it does not solve my dilemma. Integrating a new URL for each option or redesigning the way the Google Merchant Center Feed collects product information is an expensive undertaking (for a paid advertising service). It does not seem feasible.

 

It's important to note the few competitors I checked on Google Shopping currently have the same exact setup with their websites. On Google Shopping the price shows as the default and then when you go to the product page and select the size there is an additional amount/charge for larger sizes. This is how this clothing industry operates. However, since their products are on Google Shopping they either did not worry about the disapproved products or decided not to offer the larger sizes as options on Google Shopping.

 

Integrating the required color information for apparel took a tremendous amount of work (new requirement recently introduced). It is not easy to accommodate to these stringent rules for a paid advertising platform.

Temporary item disapprovals due to incorrect prices

[ Edited ]
Top Contributor
# 4
Top Contributor

the requirements and policies related to variants and landing-pages,

especially for apparel items, have been in place for quite some time;

google's automated policy systems, or a re-review by a person on the

policy-teams, may sometimes take awhile to flag existing violations.

 

this is mainly a peer-to-peer community forum --

forum-members can mainly offer suggestions

based on the information posted here in public

and google's published rules and policies.

 

however, google may be contacted directly for account-specific guidance:

https://support.google.com/merchants/contactflow

 

potential policy violations by competitors

may also be submitted directly to google --

https://support.google.com/merchants/contact/policy

 

 

Temporary item disapprovals due to incorrect prices

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks I will have to see what our next step will be