Taxonomy for foreign languages ??
Just wondering .. I know the Google Product Category is only necessary for apparel, media/software products.. BUT what if i was a Japanese merchant who sells these things ?? Do I have a Google Prod Category in Japanese ? If so where do I find it ?
If i'm selling other products ( In Japan ) that do not require GPC and choose not to enter a GPC will it affect my ad performance? Your thoughts on this are greatly appreciated.
Re: Taxonomy for foreign languages ??[ Edited ]
October 2014 - last edited October 2014
there are at least two choices:
either (1) submit all u.s. taxonomy values for google_product_category
and all native-language (jp) values for product_type to help google
properly classify the items.
or (2) submit all native-language taxonomy values for google_product_category
however, never mix u.s. values with native-language values for google_product_category.
note that any product_type values submitted should use
standard > breadcrumb syntax and can also be used for
shopping-campaigns to help create product-groups for
bidding strategies -- in addition to classifying an item to
help in search.
both product_type and google_product_category --
as with most all attributes submitted -- can impact
quality and therefore performance.
the (jp) native-language taxonomy values are currently here: