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Taxonomy for foreign languages ??

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,


Just wondering .. I know the Google Product Category is only necessary for apparel, media/software products.. BUT what if i was a Japanese merchant who sells these things ?? Do I have a Google Prod Category in Japanese ? If so where do I find it ?  




If i'm selling other products  ( In Japan ) that do not require GPC and choose not to enter a GPC will it affect my ad performance? Your thoughts on this are greatly appreciated. 



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Sam P
September 2015

Re: Taxonomy for foreign languages ??

[ Edited ]
Top Contributor
# 2
Top Contributor

there are at least two choices:

either (1) submit all u.s. taxonomy values for google_product_category
and all native-language (jp) values for product_type to help google
properly classify the items.

or (2) submit all native-language taxonomy values for google_product_category

however, never mix u.s. values with native-language values for google_product_category.


note that any product_type values submitted should use

standard > breadcrumb syntax and can also be used for

shopping-campaigns to help create product-groups for

bidding strategies -- in addition to classifying an item to

help in search.


both product_type and google_product_category --

as with most all attributes submitted -- can impact

quality and therefore performance.

the (jp) native-language taxonomy values are currently here:

see also

Re: Taxonomy for foreign languages ??

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Awesome as usual. Thanks!   I'll use the Japanese taxonomy then.