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Submitting volume prices in feed

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# 1
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Some online vendors present a tier pricing structure on their websites (i.e. with lower prices the more you buy).

 

I have noticed certain companies in our industry submit their lowest online quantity prices (e.g. applicable for orders of 250 items) in their Google Merchant Centre Feeds. These volume prices regularly appear in their Product Listing Ads and in Google Shopping (and have done for some months).

 

This puts us at a disadvantage as our feed currently states the single item price.

 

Is the practice of submitting the lowest (volume) price published on the respective website now acceptable to Google?

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Nigel S
September 2015

Re: Submitting volume prices in feed

[ Edited ]
Top Contributor
# 4
Top Contributor


first, you're welcome.

google recommends only one single price on the landing-page --
the price corresponding to the exact item offer being submitted.

for products sold in bulk, the landing-page can list a per-unit price
instead of the total price for the minimum number of items sold.

there are additional rules for multipacks and bundles.

if there are multiple items or prices on the landing-page
then the submitted item and price must be prominent
and straightforward for the user to find; showing such
multiple items or prices or data that does not exactly

match submitted data may confuse the automated
quality checks and may be grounds for disapproval

or suspension depending on the details -- google is

the final arbiter of both prominent and straightforward.


as to the violations form, the required url is the url
of the search-result on google-shopping that shows
the potential violation (the product-listing ad).

however, there is an additional-details section on the form
where the vendor's landing-page and summary of the exact
nature of the potential violation may also be submitted --
generally, exact and cogent information that also indicates
the scope of the violation is more actionable.

View solution in original post

Re: Submitting volume prices in feed

[ Edited ]
Top Contributor
# 2
Top Contributor


the total price for the minimum number of
items sold must be submitted and displayed
on the link landing page -- or is otherwise a
policy violation and grounds for disapproval
or (permanent) suspension from the program,
at any time.

there are certain exceptions for specific product-groups such as flooring.

generally, merchants do not have access to other merchant's feeds
and prices displayed within ads do not in any way indicate the data
has been inspected by or approved by a person at google -- google
may disapprove an item or feed or (permanently) suspend a website
or account, at any time.

the policies are currently here:
https://support.google.com/merchants/#topic=3404779

potential policy violations by others
may be reported to google here --
https://support.google.com/merchants/contact/policy

Re: Submitting volume prices in feed

Visitor ✭ ✭ ✭
# 3
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Many thanks Celebird.
I did have a feeling that submission of volume prices constituted a violation but as it seems to have continued for many months (presumably unchallenged) I thought I'd check. (BTW The products in question are not related to flooring or other exempted groups).

You are of course correct, I did not see their actual feeds. My assertion that these companies submit volume prices was deduced from their prices displayed in Google Shopping/PLA's compared with the respective websites. This occurs right across the websites in question, it's not isolated to a single product group.

I know the Google system can spot incorrect prices but perhaps this can prove difficult using an automated system for landing pages which display an ARRAY of prices (e.g. a table showing several price tiers and SKU's on a single landing page). Merchant Centre sometimes wrongly flags our prices as incorrect when I can see from Diagnostics that the automated system has actually read the price for an adjacent SKU with a completely different price on the same landing page. This often corrects itself later without us doing anything! I do therefore wonder whether the price checking system is being 'mislead' because the volume prices appear on the landing page (as well as the correct single item price). Just a thought.

May I ask a question about reporting violations? The form asks: "Please provide a search result from Google Shopping". I am not clear what URL is required here. Is it the URL of the search result in Shopping which brings up the product (these are very long URLs containing search queries) or the URL of the vendor's landing page where the offending product is to be found?
Marked as Best Answer.
Solution
Accepted by topic author Nigel S
September 2015

Re: Submitting volume prices in feed

[ Edited ]
Top Contributor
# 4
Top Contributor


first, you're welcome.

google recommends only one single price on the landing-page --
the price corresponding to the exact item offer being submitted.

for products sold in bulk, the landing-page can list a per-unit price
instead of the total price for the minimum number of items sold.

there are additional rules for multipacks and bundles.

if there are multiple items or prices on the landing-page
then the submitted item and price must be prominent
and straightforward for the user to find; showing such
multiple items or prices or data that does not exactly

match submitted data may confuse the automated
quality checks and may be grounds for disapproval

or suspension depending on the details -- google is

the final arbiter of both prominent and straightforward.


as to the violations form, the required url is the url
of the search-result on google-shopping that shows
the potential violation (the product-listing ad).

however, there is an additional-details section on the form
where the vendor's landing-page and summary of the exact
nature of the potential violation may also be submitted --
generally, exact and cogent information that also indicates
the scope of the violation is more actionable.