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Structuring my website properly with my Google Merchant Data Feed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We currently have 3 products we are trying to set up with a Google Merchant data feed. Each item is a different model of the "Revolution Hybrid" duct cleaning vacuum that we designed and manufacture. Currently our website is set up with the following link that has all three models on the same page:

 

http://hypervac.com/air-duct-cleaning-equipment/revolution-hybrid-duct-vacuum/

 

Is it true that we should not have all models on the same landing page? All 3 models of our Hybrid vacuum point to this same link, will that be a problem?

 

Also, I understand that the words “in stock” should be included with each product on the landing page?

 

Thanks for your help and time everyone, any help or suggestions are appreciated!

1 Expert replyverified_user

Re: Structuring my website properly with my Google Merchant Data Feed

[ Edited ]
Top Contributor
# 2
Top Contributor

if the same product is offered in different sizes --
in this case volts/cfm then google considers those
separate products to be variants.

simply either submit only one of the variants -- usually
the default on the landing-page -- or submit each variant
as separate items using the variant requirements.

if submitted, variants are required to have identical item_group_id
values and at least one of the variant attributes; for example, size

if multiple products in a variant group are submitted without proper,
identical, item_group_id and at least one variant attribute that
differs among all variants in the group -- then that is grounds
for all items and the website to be disapproved or suspended,
at any time by google.

size may be almost any value that properly identifies the variant; e.g.
120 volt x 2500 cfm
220 volt x 3700 cfm

the landing-page must simply correspond to how the variants are submitted.

either change the page to show only one of the variants
and submit only one item that corresponds to that detail --

or have a url to point to a specific variant's page --
typically, using separate landing-pages or a single
(dynamic) page that pre-selects the proper variant;
e.g.

http://www.example.com/products/hdv-120volts-2500cfm
http://www.example.com/product/hdv?volt=120&cfm=2500

and submit each variant per the variant requirements.

regardless, the price submitted for an item-offer must

match the landing-page and add-to-cart price exactly.

 

availability information in the feed and on the website
must reflect on-hand physical inventory, at all times.

 

importantly, google-shopping requires websites to provide a way for
users to purchase the product through an online payment service --
all payment and transaction processing and processing of any personal
information of the user (such as the address), must be http/ssl secure.

also, google-shopping requires in-stock items that can be delivered
directly to the customer using direct-to-consumer shipping-rates --
other shipping methods are simply not allowed.

otherwise, such items, the feed, website, and account will
likely be disapproved or suspended or both, at any time.
https://support.google.com/merchants/#topic=3404779

there are other adwords ad-types that are likely a
better fit for that specific product and website --
https://support.google.com/adwords/answer/2567043

Re: Structuring my website properly with my Google Merchant Data Feed

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
You are a life saver, thanks again for your time here.

I used the option "Available For Order" under the "availability" value because currently the company manufactures each Vacuum after purchase. When you said:

"availability information in the feed and on the website must reflect on-hand physical inventory, at all times."

does that mean I should have the same "Available For Order" on the website? Because later on you mentioned "google-shopping requires in-stock items", does that mean we are better off having the value say "in stock"?

So far here are the changes I have asked our web designer to make:

-Make 3 new pages, each one for a separate model of the Revolution Hybrid on the Hypervac website
-Add the checkout option back in on each page (US Dollars) and only allow for one product model on each page
-Add "shipping" cost of $350 USD flat rate
-Add the term "Available For Order" under the price somewhere
-Name the page in the address bar using "Hybrid-220volts-Variable", "Hybrid-220volts-Pro" and "Hybrid-120volts" for each variant like this:

http://hypervac.com/air-duct-cleaning-equipment/revolution-hybrid-duct-vacuum/Hybrid-220volts-Variab...

http://hypervac.com/air-duct-cleaning-equipment/revolution-hybrid-duct-vacuum/Hybrid-220volts-Pro/

http://hypervac.com/air-duct-cleaning-equipment/revolution-hybrid-duct-vacuum/Hybrid-120volts/

I also linked our web designer to this discussion for reference. Do you think we are on the right track?

Re: Structuring my website properly with my Google Merchant Data Feed

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

google-shopping simply does not allow the promotion of any item
that is not kept physically in stock by the merchants who sell them --
submitting an item as in stock, or displaying in stock on the website,
for a product that is not kept physically in your stock, is grounds for
disapproval or permanent suspension from the program at any time.

"here are the changes"
unfortunately, those links are currently returning 404 not-found errors.

"on the right track"
i believe product-listing-ads are simply not a good fit
and will likely result in a disapproval or suspension
at some point in the process.

the changes described would likely help with any adwords ad-type.

 

"currently the company manufactures each Vacuum after purchase."
based on the information presented so far, i believe the right track
is simply to not submit any such items to google-shopping -- but rather,
to collect any changes made so far and then contact a person on the
google-ads-team so they can help with choosing alternative options to
advertise the products using other adwords ad-types and campaigns,
directly within adwords -- rather than using product-listing-ads, or
shopping-campaigns, or the merchant-center.


Re: Structuring my website properly with my Google Merchant Data Feed

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
So if we keep one or two of our vacuums set aside so we can have it "in stock", this would solve the problem you are talking about? Is that the only problem? We can definitely set aside some vacuums specifically for Google-shopping.

Re: Structuring my website properly with my Google Merchant Data Feed

[ Edited ]
Top Contributor
# 6
Top Contributor

for product-listing-ads (google-shopping) the
product landing-page shopping-cart, secure
e-commerce, on-hand physical inventory, and
physical delivery, all are likely issues.

 

see also

https://support.google.com/merchants/#topic=3404779

https://support.google.com/merchants/#topic=3404778

http://celebird.blogspot.com/2011/12/celebird-product-search-disapproval.html#checklist