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Strategy for running ads for grocery store

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Members,

 

I need your help in a query, where company is from e grocery store. But their work flow is slightly different from other eCommerce sites. User who want to purchase goods has to land on home page select location>store and then they can start buying goods form that selected store.

 

And if I land user directly to product page, user can not add that product to cart and they are again diverted from cart to store location and then to cart.

 

Please provide me ads strategy how we can target in google adwords to increase more conversion on website

 

 

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Accepted by topic author sharif h
December 2016

Strategy for running ads for grocery store

Top Contributor
# 4
Top Contributor

Than I recommend to have that function available on the product landing page.

 

However do note that if a location is selected and in Google Shopping you said it is in stock, than when the store is selected it becomes out of stock, than this is a policy violation.

 

What you list on Google Shopping must be identical to what you list on the landing page.

 

I would look into local product feeds too as this would be the correct way of submitting data.

https://support.google.com/merchants/answer/3061198?hl=en

 

Hope it helps.

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Strategy for running ads for grocery store

Top Contributor
# 2
Top Contributor

If you want to use Google Shopping, you need to have the ability to purchase the selected item from Google Shopping in the landing page. So a homepage is not a valid landing page.

 

The landing page must have the same product image, price, title, description, etc...

More info : https://support.google.com/merchants/answer/6149970?hl=en

 

In other words, if you want to advertise on Google Shopping, you need to get the web developer to change the way how the site works.

 

Alternatively you can look at other means of advertising such as Text Ads or Display Ads.

 

Hope it helps.

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Strategy for running ads for grocery store

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Emmanuel, for your reply.

 

Yes I agree  with it that we need a landing page for selling that product and user will able to buy that product.

 

But we want store to be selected by user first and then products available in the store.

 

Thank You

Regards Sharif

Marked as Best Answer.
Solution
Accepted by topic author sharif h
December 2016

Strategy for running ads for grocery store

Top Contributor
# 4
Top Contributor

Than I recommend to have that function available on the product landing page.

 

However do note that if a location is selected and in Google Shopping you said it is in stock, than when the store is selected it becomes out of stock, than this is a policy violation.

 

What you list on Google Shopping must be identical to what you list on the landing page.

 

I would look into local product feeds too as this would be the correct way of submitting data.

https://support.google.com/merchants/answer/3061198?hl=en

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Strategy for running ads for grocery store

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Emmanuel Please can you suggest some other way, means other then PLA Ads. So that I can implement same flow but in other set of ads format and increase conversion.

 

Looking for you reply

Strategy for running ads for grocery store

Top Contributor
# 6
Top Contributor

I would look into Adwords text advertising and display advertising.

 

text : https://support.google.com/adwords/answer/1704389?hl=en

display : https://support.google.com/adwords/answer/2404190?hl=en

 

hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’