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Store with digital products and without shopping cart

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

I want to sell just 3-5 (or maybe 10) products and I think that there is no reason to create a complete store for this, so I`m interesting in if this is ok if I will create a site on wordpress with 3-5 pages (1 for each product) and place a paypal "buy button" for each product on each page?

 

Actually I want to sell digital products like few short books (instructions how to use different software), few my own plugins for wordpress that I created myself, few wordpress themes, etc.

 

So I don`t need to save and collect buyer`s info - after the payment the buyer will get an email with bought products automatically (Paypal API will send it).

 

 

Does it will work or I still need to intall the complete store (like opencart or something like this) with shopping cart, collecting buyer`s info, etc?

 

Also if I will sell my own digital products does I still need to get gtins for them?

2 Expert replyverified_user

Re: Store with digital products and without shopping cart

Rising Star
# 2
Rising Star
Hello & Welcome to AdWords Community!

Shopping Cart enhances user experience when there are good number of products and varieties to select and shop. Given the volume of products you'd like to sell, you can go ahead with individual pages and a PayPal button. If you have a 'Thank you' page that shows up after payment, you can use conversion tracking. Tip: Create one ad group for each product and create relevant ads & keywords in them to get a good campaign structure.

Good luck,
Sumanth
Sumanth Sridhar

Re: Store with digital products and without shopping cart

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks!

But what about "Also if I will sell my own digital products does I still need to get gtins for them?"

I checked google shopping rules and it looks like each product must have the gtin. Does it correct?

Re: Store with digital products and without shopping cart

[ Edited ]
Rising Star
# 4
Rising Star

GTIN is used as an Unique Identifier to match the user's search to your products. If you do not have a GTIN, you'll have to specify it explicitly in your Product Feed. Please follow this article for more info on GTN related queries.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Store with digital products and without shopping cart

[ Edited ]
Top Contributor
# 5
Top Contributor


there are many adwords ad-types --
other than product-listing-ads.

for other adwords ad-types, the merchant-center is not required
and there are no policies for gtin; keywords and ad-groups are
used to create bid strategies for the ad-auctions, and the ads
cannot be shown directly as a google-shopping-listing.

for product-listing-ads, the merchant-center is required,
there are strict policies for gtin and many other policies;
keywords are not used -- rather, the feed is used by google
to create ads for you and mainly product-groups are used
to create bid-strategies for the ad-auctions, not ad-groups --
items may show as listings on google-shopping if items in
the feed and on the website follow all merchant-center rules
and policies and have enough bid and quality to win a slot
in the (google-shopping) ad-auctions.

for product-listings-ads:
(1) a shopping-cart is not required but recommended;
(2) a button leading directly to a secure third-party checkout is allowed;
(3) if gtin exists then gtin must be properly submitted;
(4) if gtin does not exist then the item must be submitted without
gtin but with an identifier_exists attribute and a value of FALSE

importantly, product-listing-ads have many additional
rules and policies especially related to digital-goods

and all media related items --

https://support.google.com/merchants/answer/160637

https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/#topic=3404779
https://www.google.com/ads/shopping/shopping-campaigns.html
https://support.google.com/adwords/answer/3455481

for other adwords ad-types:
http://www.google.com/adwords/how-it-works/ad-types.html
https://support.google.com/adwords/answer/1722124

Re: Store with digital products and without shopping cart

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Jalmend chorh guda rood Jodhpur Rajasthan