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Sponsored link from Google Adwords and Merchant Services

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# 1
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My example - Search in Google - aloha island shoes.   #1 I am the Full Stack and SEO for SHOE SHOW.  Currently only running Adwords for products via our XML feed to Merchant Services (AWESOME, if I could just the higher management to see the benefits).

 

My question - Yes we are #1 for organic search, but why does our shoe not show up in the Sponsored Box.  If you click on "Shop for aloha island shoes on Google" we are #1 on the Shopping page.   Just curious how this works.  Thanks a million and Happy Holidays.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Robert D
December 2015

Re: Sponsored link from Google Adwords and Merchant Services

[ Edited ]
Top Contributor
# 2
Top Contributor

the results within the product-listing-ad auctions
are determined by both the bid and quality factors.

simply, the sponsored-ads box nearby organic-search results
has far fewer auction-slots than within google-shopping and
therefore are much more competitive -- so, typically require
either (a) a much higher bid, or (b) much higher quality, or
some combination of both (a) and (b) to win a slot in those
ad-auctions, to be seen.

see also

https://www.youtube.com/watch?v=PjOHTFRaBWA

http://www.celebird.com/resources/pla/pla-auction-summary.html

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Robert D
December 2015

Re: Sponsored link from Google Adwords and Merchant Services

[ Edited ]
Top Contributor
# 2
Top Contributor

the results within the product-listing-ad auctions
are determined by both the bid and quality factors.

simply, the sponsored-ads box nearby organic-search results
has far fewer auction-slots than within google-shopping and
therefore are much more competitive -- so, typically require
either (a) a much higher bid, or (b) much higher quality, or
some combination of both (a) and (b) to win a slot in those
ad-auctions, to be seen.

see also

https://www.youtube.com/watch?v=PjOHTFRaBWA

http://www.celebird.com/resources/pla/pla-auction-summary.html

 

Re: Sponsored link from Google Adwords and Merchant Services

[ Edited ]
Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Celebird - Thank you for the answer.  Accepted.