Some flavours showing far more often than others.
I advertise food and drink products on Google Shopping. For a certain product, 2 flavours appear far more often than the other 4, and I don't know why: the titles and descriptions are identical except the flavours.
Why is this the case? Why don't all favours appear equally?
Some flavours showing far more often than others.[ Edited ]
October - last edited October
be certain each flavor title has a
common-part and a unique part
that emphasizes the flavor.
otherwise, the results in the auctions are based
on the bid and quality factors -- raising the bid
or improving quality are about the only ways to
help improve the chances of certain items (flavors)
winning in the auctions.
otherwise, there is no way to force google
to show certain items for specific users
or to always show all flavors equally --
individual results are mainly a combination
of relevance and the user's personal search
history; what one user sees another may not.
changing targeting may sometimes help in this regard.
a best-practice is to use the impression statistics
within the ad-account to determine if an item is
being seen by others -- never live searches.