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Some filters in product search that are not in the google taxonomy.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Celebird 

we imported our products into Google Merchant Center from Shopify.

Google has assigned search filters that are inaccurate and even detrimental.

As an explanation, we make 100% organic, Dehydrated dog food and treats. 

Google has assigned the search filter "Raw"

Raw customers are not looking for Dehydrated and vice versa. 

Also, we use various meats. Beggin For Beef is one product which contains 100% organic beef; yet the Google assigned search filter is chicken.

 

Can you advise how to correct these filters and or how to add the correct ones?

 

thank you!

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
April 2017

Some filters in product search that are not in the google taxonomy.

[ Edited ]
Top Contributor
# 2
Top Contributor

be certain to verify both the google_product_category and product_type,
are accurate for the physical item being sold, by clicking on the item's
tile within the products-list-tab of the merchant-center-account --
if not, try contacting shopify-support for guidance concerning these
two specific attributes and their submitted values from shopify.

also, be certain product_type adheres to google's recommendations
and best-practices -- such as proper and full breadcrumb details.

also, be certain the title and description are accurate for the physical item
and contain no ancillary information related to the filter miscategorization.

 

also, be certain all other attributes and values are accurate for the exact

physical item being submitted and sold -- especially global-trade-data

(brand, gtin, mpn) with respect to the manufacturer.

otherwise, currently, merchants have no direct control of any such filters or
how google categorizes items during searches -- despite being asked many

many times before; the results are mostly automatic and algorithmic and the
algorithms are sometimes simply inaccurate or imprecise.

 

otherwise, currently, merchants have no direct control over any such filters or
how google categorizes items during searches and google has not published

any related details -- despite being asked many many times before; the results
are mostly automatic and algorithmic and the algorithms are sometimes simply
inaccurate or imprecise.

otherwise, this is mainly a peer-to-peer forum and forum-members
cannot look into any accounts or submitted data -- google may be
contacted directly:
https://support.google.com/merchants/contactflow

View solution in original post

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
April 2017

Some filters in product search that are not in the google taxonomy.

[ Edited ]
Top Contributor
# 2
Top Contributor

be certain to verify both the google_product_category and product_type,
are accurate for the physical item being sold, by clicking on the item's
tile within the products-list-tab of the merchant-center-account --
if not, try contacting shopify-support for guidance concerning these
two specific attributes and their submitted values from shopify.

also, be certain product_type adheres to google's recommendations
and best-practices -- such as proper and full breadcrumb details.

also, be certain the title and description are accurate for the physical item
and contain no ancillary information related to the filter miscategorization.

 

also, be certain all other attributes and values are accurate for the exact

physical item being submitted and sold -- especially global-trade-data

(brand, gtin, mpn) with respect to the manufacturer.

otherwise, currently, merchants have no direct control of any such filters or
how google categorizes items during searches -- despite being asked many

many times before; the results are mostly automatic and algorithmic and the
algorithms are sometimes simply inaccurate or imprecise.

 

otherwise, currently, merchants have no direct control over any such filters or
how google categorizes items during searches and google has not published

any related details -- despite being asked many many times before; the results
are mostly automatic and algorithmic and the algorithms are sometimes simply
inaccurate or imprecise.

otherwise, this is mainly a peer-to-peer forum and forum-members
cannot look into any accounts or submitted data -- google may be
contacted directly:
https://support.google.com/merchants/contactflow

Some filters in product search that are not in the google taxonomy.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Your swift reply is greatly appreciated, Celebird! Very kind!

 

We've involved our Google AdWords adviser, our Google Merchant Shopping contact & Shopify help and still can't seem to stop the "RAW" as Type filter and the wrong meat showing up as type filter.  Very frustrating as, like we said, it's the opposite of what we make and Dehydrated dog food customers do not want raw dog food and vice versa.

 

The Title of every product contains Organic Dehydrated Dog Food (or Dog Treats)

 

Would it help if we
            add "not RAW" to our description ?

            add filters to Product Groups and Ad Groups .....?

 

Also, especially disturbing is the wrong meat type is showing up for the products.  A filter for our Chicken product says Beef!  ARGH!

Would a filter in AdWords help?

 

Obviously, as novices, these may be redundant questions. Admittedly, we are "pulling at straws" as personally, we use Google Shopping and wish our products and company to be part of this great search engine!

 

Thanks again for your time & trouble Smiley Happy

           

            

 

Some filters in product search that are not in the google taxonomy.

Top Contributor
# 4
Top Contributor

I would definitely create a multi campaign setup that allows you to filter keywords.

 

For example for your beef dog treats.

 

Campaign 1, Priority High, add the specific products using custom labels or other segmentation methods and add a negative keyword beef.

Campaign 2, Priority Medium, add the same product as in campaign 1, but don't exclude beef. Now all beef related keywords end up here.

 

However this does not help resolve the automated filters. Simply make sure that you have followed Celebirds recommendations to try and resolve the issue, otherwise there is not much you can do.

 

Hope it helps 

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Some filters in product search that are not in the google taxonomy.

[ Edited ]
Top Contributor
# 5
Top Contributor

first, you're welcome.

as was indicated, using shopping-campaign details/negative-words,
to isolate the search-terms used by users to surface specific sets
of items, may help with with the raw/dehydrated issue -- but would
likely not help directly with google's automated filters/groupings.

having dehydrated in the product_type may also help with such campaign details:
e.g.
Pet Supplies > Pet Food > Dog Food > Dry Dog Food > Dehydrated Dog Food

that said, over time, google's algorithms may "learn" about their
filter-miscategorization -- especially if users do not click or
cannot click on such items -- based on the accuracy of all
data submitted and the campaign details.

adding not-raw would be a minor policy violation and likely result
in lower quality over time -- so best not to change any titles or
descriptions in this regard; rather, simply be certain raw is not

mentioned, at all, and dry/dehydrated is mentioned prominently

(without spam or being too repetitive) for all such items.

titles, descriptions, and all other attributes, for a specific inventory-item,
should *only* mention, or be associated with, the one, exact, physical
item-offer being sold, shipped, and submitted as a shopping-ad.

for example, simply add such details to the end of a description,
as a simple set of (standard-english) sentences and phrases --
This formula creates a complete and balanced dehydrated pet food from human-grade ingredients. Type: dry; life stage: puppy; flavor: beef; size: under 1 pound; features: organic.

 

Some filters in product search that are not in the google taxonomy.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

You've been a great help, thanks very much for sharing your knowledge!