AdWords
5.4K members online now
5.4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Slippers category gone? Google taxonomy.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi- I wondered what has happened to the Slippers Category within Shoes? 

 

My Product Listing Ads are saying that the category (Slippers) is now invalid due to changes in the taxonomy. 

 

I could list them all in Shoes, but this seems to defeat Google's aim of relevancy?

 

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by KathleenG (Community Manager)
September 2015

Re: Slippers category gone? Google taxonomy.

[ Edited ]
Top Contributor
# 2
Top Contributor


google's rules, policies, specifications, and their
taxonomy values have been recently updated --
mainly to simplify feed data and possibly to allow
for future features related to user experience.

 

for example, the subcategories under shoes have been
condensed into a single top-level parent node value --
google_product_category requires a google-defined
value and must be submitted per google's rules.

 

"list them all in Shoes" -- yes, that sounds correct

given the updated specifications and taxonomy.

 

to submit self-defined or more specific taxonomy values with
a finer granularity, the product_type attribute may be used.

see also
https://support.google.com/merchants/answer/6231410
http://adwords.blogspot.com/2015/06/2015-update-to-google-shopping-feed.html