AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.4K members online now
2.4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Size for non apparel?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We sell a number of items that are non apparel collectibles. I know the attribute isn't required but when you search for that specific size (an action figure for example), it could be useful. Should we be following eBay's lead on this, putting things in a format like 6in., 3.75in., etc under the attribute "size"? (I know this isn't eBay but google shopping seems to love their ads so...) Or should we drop the "in." and just do 3.75, 6, etc.? Or should it be another attribute altogether? Or perhaps nothing and should only be included in the body of the ad?  

 

As you can see, this could be much more complicated than when garments and apparel are the issue at hand. I'd just like to have somewhat official confirmation or at least success stories please. Thanks much. 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July

Re: Size for non apparel?

[ Edited ]
Top Contributor
# 2
Top Contributor

the size attribute may be used for any item-offer,
in which size is an important physical attribute --
for example, for art-prints.

the size attribute is only allowed one, single,
value for the specific physical item submitted.

representative, group, or parent level example-offers, are
not allowed to be submitted as shopping-ads, in any context.

if size is relevant and important to the physical item,
then mention size at least in the size and description

attributes and possibly also in the title.

 

size, in any context, should always include a number and unit.

 

be as clear, accurate, and succinct as possible, with respect

to the exact physical item being submitted, sold, and shipped.

generally, for the size attribute, use a number, space, and a google
recognized unit, that is exact and appropriate for the physical item; e.g.
12 in
8x14 in
3x4x8 in
5.2 fl oz
32 GB

3.75x3.75x35.5 in

for title and description, use natural language, that
is recognized by users within the target-country; e.g.

title
White Cabinet Column, 3.75 in. W x 3.75 in. D x 35.5 in. H

 

description
This white stained cabinet column is commonly used to build kitchen islands and measures, 3.75 inches wide, by 3.75 inches deep, by 35.5 inches high.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July

Re: Size for non apparel?

[ Edited ]
Top Contributor
# 2
Top Contributor

the size attribute may be used for any item-offer,
in which size is an important physical attribute --
for example, for art-prints.

the size attribute is only allowed one, single,
value for the specific physical item submitted.

representative, group, or parent level example-offers, are
not allowed to be submitted as shopping-ads, in any context.

if size is relevant and important to the physical item,
then mention size at least in the size and description

attributes and possibly also in the title.

 

size, in any context, should always include a number and unit.

 

be as clear, accurate, and succinct as possible, with respect

to the exact physical item being submitted, sold, and shipped.

generally, for the size attribute, use a number, space, and a google
recognized unit, that is exact and appropriate for the physical item; e.g.
12 in
8x14 in
3x4x8 in
5.2 fl oz
32 GB

3.75x3.75x35.5 in

for title and description, use natural language, that
is recognized by users within the target-country; e.g.

title
White Cabinet Column, 3.75 in. W x 3.75 in. D x 35.5 in. H

 

description
This white stained cabinet column is commonly used to build kitchen islands and measures, 3.75 inches wide, by 3.75 inches deep, by 35.5 inches high.

 

Size for non apparel?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks, I replied but I don't see it now. Do you need to use "in" vs. "in." or "inch"? Does that matter? Also, is "height" only to be used for calculating shipping or can it be used in replacement of "size"? 

Re: Size for non apparel?

[ Edited ]
Top Contributor
# 4
Top Contributor

 

first, you're welcome.

(1) for the size attribute, use a number and a
google recognized unit without punctuation; e.g.
12 in

generally, for title, use punctuation; for description spell out the name.
for example:

size
48 in

title
Red Thread, 48 in.

description
This piece of red thread measures 48 inches in length.

(2) height cannot be used as a replacement for size.

size mainly indicates the overall, appropriate, measurements,
with respect to how users typically purchase and use the offer,
and is used by google to help indicate product variations; e.g.
1.7 fl oz
3.4 fl oz
5.2 fl oz
size is usually from the perspective of a user buying or using the product.


yes, there is no such attribute as height.

shipping_height, shipping_length, and shipping_width, are
primarily used by google to calculate the exact dimensions
of an item for shipping -- however, google may also use the
data for other purposes within google-shopping.

shipping_height, shipping_length, shipping_width, and
shipping_weight, values are typically much more strict

and exact and have a smaller set of google allowed,

recognized, units and allowed values; e.g. cm in lb kg

for example, for the same 5.2 fl oz sized perfume, shipping details may be:
shipping_length 5.0 in
shipping_width 9.0 in
shipping_height 7.0 in
shipping_weight 0.325 lb

 

depending on the item, shipping details and size may have the exact same
numbers and units -- however, size is usually all the dimensions in one
value, whereas shipping must have individual values for each dimension.

that said, google's processing may fluctuate as to what may be interpreted
as passing and tries to forgive reasonable variations from the specifications,
in most, but not all, cases -- being exact and following the specifications
as closely as possible, using google's examples and best-practices as a

guide, is usually best.

Size for non apparel?

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks again. This is good information. But where I sell (ecrater.com) they do have a "height" attribute--which I suppose one can assume is for shipping height, based on what you've written. However, I don't have things figured to allow for google to interpret this, since I know it could be interpreted wrong. Instead, I've opted thus far for exact prices--seems to overrule the dimensions calculator. So in that context, would you still use "size" over "height" when dealing with the "scale" of an item (e.g. 3.75 inches, 6 inches, 8 inches, 12 inches)? 

 

And as long as I'm thinking of it, would you use "format" or "style" when identifying the type of item? (e.g. action figure, poster, statue, etc) since the product_type is a little ambiguous sometime (e.g. "action AND toy figures, sculptures AND statues)?

Re: Size for non apparel?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Well it's been 2 weeks. Think it's time for a bump. But I'll add this question:

If the gtin is the same for different products, how do you list them to tell them apart in the system and therefore both will show in ad results? Currently dealing with this problem. For the record, a differentiation by "color" isn't good enough for the system.

Re: Size for non apparel?

[ Edited ]
Top Contributor
# 7
Top Contributor

again, size is mainly for users with respect to the physical item being
purchased and google's rules and policies for variants and type of item.


for example, for a toy action figure, using only the height of the toy,
as a size value, would be relevant to the user and perfectly acceptable
with respect to google's rules for variants and toy related items.

the height (shipping_height) attribute is only for
carrier-calculated-delivery-rates, if applicable to
the item and configured in the merchant-center.

for variant products, color is not enough, google requires all the following --
(a) item_group_id with identical values for all items in each variant-group;
(b) at least one variant attribute with a unique value for all items
in the variant-group -- such as size, color, pattern, or material;
(c) if color or pattern is a variant, separate image_link images are required;
(e) if price is different, then separate link landing-page url's are required;

then, global-trade-data, may be identical for such variants --
however, always inspect the physical inventory item-offer, to
verify the gtin and brand, stamped on the product or package.

otherwise, such variant items cannot be submitted, without risking a
disapproval or permanent suspension from the program, at any time.

for the google_product_category value, google requires a google-defined value
that properly classifies the physical item-offer being sold and shipped; e.g.
Toys & Games > Toys > Dolls, Playsets & Toy Figures > Action & Toy Figures
or simply:
Toys & Games > Toys

for the product_type attribute, google allows most any value, that accurately
classifies the physical item-offer and uses proper > breadcrumbs; e.g.
Toys and Games > Action and Toy Figures > Action Figures

 

product_type and google_product_category values may also be used

within the ad-account, to separate items into product-groups, to help

implement a bidding strategy -- such as bidding higher on toy figures,

but lower on their accessories.

generally, always verify the data being submitted, by carefully inspecting
the final-attributes area and shipping-rate-calculator, for the individual
item, by clicking on the item's title, under the items/products-list-tab,
within the merchant-center-account:
https://merchants.google.com/mc/items

as to e-crater, and any questions with respect to how e-crater
handles, or submits, any data to google, the best likely course
would be to contact e-crater support directly and possibly also
post in the e-crater community forum.

see also
https://support.google.com/merchants/answer/7052112#item_group_id
https://support.google.com/merchants/answer/7052112#identifier_exists

https://support.google.com/merchants/answer/6324507

https://support.google.com/merchants/answer/7052112
https://www.gs1.org/barcodes/ean-upc
https://www.gs1.org/docs/barcodes/GS1_Barcodes_Fact_Sheet-overview_of_all_GS1_barcodes.pdf
https://www.gs1.org/docs/barcodes/GS1_Barcodes_Fact_Sheet-GS_%20EAN_UPC_family.pdf
https://www.gs1.org/docs/barcodes/GenSpec_Fashion_symbol_location.pdf
https://support.google.com/merchants/answer/6324478
https://www.ecrater.com/contact.php
https://community.ecrater.com/

 

Re: Size for non apparel?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks for clarifying. It's interesting that the "product_type" can be of the seller's own making. Since ecrater owns the site, I assume they're responsible for the google_product_category value? We only can choose the product_type value. Is there any problem with duplicating the "gpc" value for the product_type? Can this cause a duplication error?

As for the variant products, only "color" can be changed. To my knowledge we don't have control of any of.the other items you listed, because we don't control the feed. Not being owner of the site, we don't even have direct "merchant center" access. Is there any other way to differentiate to the system products that share the same gtin/upc but are specific variants other than within the title and description (which google seems to ignore and suppress one listing or the other so there are no "duplicates" created?

Re: Size for non apparel?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Also, doing a search by "color" only renders clothing results. Are you sure that color can refer to any product? Perhaps the results need to be tweaked because they don't seem to be lining up with the expectancies.

Re: Size for non apparel?

Top Contributor
# 10
Top Contributor

first, you're welcome.

(a) there is no issue with duplicating the google_product_category
and product_type values; there is no issue with respect to duplication.

simply verify that both values properly classify the physical item.

product_type and google_product_category values may also be used
within the ad-account, to separate items into product-groups, to help
implement a bidding strategy -- such as bidding higher on toy figures,
but lower on their accessories; that may be an additional, important,
consideration with respect to what values to use.

(b) color or size or both are used by google to determine variants --
one of those values must be unique for all items in a variant-group.

item_group_id must also be submitted properly.

otherwise such variants cannot be submitted --
google may then certainly flag such offers as
duplicates and a policy violation.

(c) in terms of control, many e-commerce or marketplace sites, have
configuration-settings and different ways to enter data, that directly
or indirectly effect what attributes and values are submitted to google.

the best likely course would be to contact e-crater support directly
and possibly also post in the e-crater community forum -- especially
with respect to google-shopping-ads, variant items, and the related

item_group_id, color, and size values.

 

duplicate physical items, or variant items submitted improperly, may be dropped
from the listings, or issued a more serious policy violation flag, at any time.