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Site Migration - Best Practice for Shopping Feeds

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My client will be down for 2 days migrating their product catalogue to the new site. 

 

What are the impact of this on Shopping Feeds or the GMC?

 

I have found this resolved answer https://www.en.advertisercommunity.com/t5/Google-Shopping-and-Merchant/Planned-site-down-time-Best-P... but it's dated back to 2015. Is the answer still relevant or has things changed?

 

Thanks a bunch!

K.

 

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Accepted by topic author Kleenex
August

Site Migration - Best Practice for Shopping Feeds

Top Contributor
# 2
Top Contributor

The answer is indeed relevant.

 

The impact other than not selling during these 2 days is the loss of all or partial ranking, so be prepared to work hard to getting your ranking up again which can take as much as a couple of months.

 

The best option is to migrate within an hour, prepare everything. When ready, than do the migration.

 

This is possible by having a test server / domain, do all your work there, than if you plan everything you will be able to do it in such a way that the down time is simply a couple of minutes.

 

If you have any other questions, please let us know.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kleenex
August

Site Migration - Best Practice for Shopping Feeds

Top Contributor
# 2
Top Contributor

The answer is indeed relevant.

 

The impact other than not selling during these 2 days is the loss of all or partial ranking, so be prepared to work hard to getting your ranking up again which can take as much as a couple of months.

 

The best option is to migrate within an hour, prepare everything. When ready, than do the migration.

 

This is possible by having a test server / domain, do all your work there, than if you plan everything you will be able to do it in such a way that the down time is simply a couple of minutes.

 

If you have any other questions, please let us know.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Site Migration - Best Practice for Shopping Feeds

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Emmanuel. 

 

Unfortunately the 2 days downtime won't budge and we have warned the client several times about the consequences. 

Site Migration - Best Practice for Shopping Feeds

Top Contributor
# 4
Top Contributor

You can reduce the ranking loss by at least keeping the same product ID, that's the only thing I can think of to reduce the losses.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Site Migration - Best Practice for Shopping Feeds

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Emmanuel, 

 

This is a tad off topic, but maybe you can answer this: previously my client's product feed was suspended due to the feed picking up multiple unit prices rather than a single unit price of the item. 

 

They have fixed this issue on the new site but since the site isn't live until after migration, is there a way to test the product feed to see if it's picking up the correct unit pricing?

 

Cheers,

K.

Site Migration - Best Practice for Shopping Feeds

Top Contributor
# 6
Top Contributor

No, you can not test anything other than data feed encoding, or labeling errors or missing values.

 

Make sure the landing page has the single unit price and a customer can buy a single unit

Make sure the landing page has microdata with the single unit price

Make sure the data feed has the single unit price

 

Hope it helps

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
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Site Migration - Best Practice for Shopping Feeds

Top Contributor
# 7
Top Contributor

note that the down-time effecting ranking is not the worse consequence;
rather, any currently active items winning a slot in the ad-auctions pointing
to a website that is down, for any reason, can trigger disapprovals or a
suspension -- and if not fixed in a timely manner can trigger a permanent
suspension from the program.

generally, limit the downtime as much as possible and
be certain there are no active items in the ad-auctions,
pointing to a down site, before and during any downtime.

as was indicated, google tracks physical inventory items by their id --
so, if possible, use the same id and prepare the updated feed well before

any downtime begins, to help limit ranking losses.