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Single word negative keyword question

LTG
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# 1
LTG
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Hello,

 

I would like to stop my product listing ads from appearing if a search term contains a specific word.

 

For example if the search terms 'big cars', 'small cars' or 'purple cars' are entered I do not want my ads appearing because I do not want to promote cars.  How would I achieve this?

 

I have tried adding a single word as a negative keyword (in this case cars) but when viewing the Search Terms section report, I can see that my ads have appeared.

 

Many thanks

 

Steve.

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Accepted by topic author LTG
January 2017

Single word negative keyword question

[ Edited ]
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# 2
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@LTG

 

Adding the word cars should prevent triggering ads with queries containing "cars."   You need to make sure you added it on the campaign level, and to all your campaigns if you have multiple.  It's possible you only added it on the adgroup level.  

 

Negatives work as exact match only.  For example, cars should stop queries with cars in them, but not car.  So if it's the singular you are seeing, you need to add that one too.

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Marked as Best Answer.
Solution
Accepted by topic author LTG
January 2017

Single word negative keyword question

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@LTG

 

Adding the word cars should prevent triggering ads with queries containing "cars."   You need to make sure you added it on the campaign level, and to all your campaigns if you have multiple.  It's possible you only added it on the adgroup level.  

 

Negatives work as exact match only.  For example, cars should stop queries with cars in them, but not car.  So if it's the singular you are seeing, you need to add that one too.

Single word negative keyword question

LTG
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# 3
LTG
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Thanks for the advice.  I will take a look at our settings again.

 

Steve.