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Similar information in product description, page title and data feed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a few products in one product group and one product seems to get the overwhelming majority of impressions. I've went through the descriptions, page titles and they all seem similar enough to generate impressions but it seems to not be the case. 

 

Obviously I'm pleased one product is getting a large amount of impressions even though I personally think it's a lesser product. 

 

Any ideas to get my other products noticed? 

 

Thanks,

 

Reed 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Reed L
September 2015

Re: Similar information in product description, page title and data fe

[ Edited ]
Top Contributor
# 2
Top Contributor


results are determined by the bid and quality.

one option is to simply change the bid strategy --
for example, by using a custom_label to group

certain sets of items (into better-products) and
then bid higher on that specific product-group.

for quality, first inspect the search-terms that are triggering the ads --
then, inspect all attribute values, to determine what might differentiate
the higher or lower performing items, not just title and description.

if the data or bids are too similar, the click-through-rate, over
time, may simply begin to favor one product over another.

if there is something different about the physical item that might be more
relevant to the search-terms or with respect to the item's intrinsic traits
then, consider updating the link landing-page and submitted data (feed).

for example, based on how the product is used, or an exact physical trait,
what makes that specific item better and how are those traits emphasized
in the attribute data; check the individual items under the product-tab by
clicking on the item's title, to verify the processed data and to determine
if those traits are obviously emphasized, especially in the description and
title -- but also, check for any attribute (values) that might be detracting
from the item's relevance and consider changing those attributes.

unfortunately, forum-members cannot look into feeds or accounts --
without more detailed information, the best likely course would be
to contact a support specialist for guidance.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Reed L
September 2015

Re: Similar information in product description, page title and data fe

[ Edited ]
Top Contributor
# 2
Top Contributor


results are determined by the bid and quality.

one option is to simply change the bid strategy --
for example, by using a custom_label to group

certain sets of items (into better-products) and
then bid higher on that specific product-group.

for quality, first inspect the search-terms that are triggering the ads --
then, inspect all attribute values, to determine what might differentiate
the higher or lower performing items, not just title and description.

if the data or bids are too similar, the click-through-rate, over
time, may simply begin to favor one product over another.

if there is something different about the physical item that might be more
relevant to the search-terms or with respect to the item's intrinsic traits
then, consider updating the link landing-page and submitted data (feed).

for example, based on how the product is used, or an exact physical trait,
what makes that specific item better and how are those traits emphasized
in the attribute data; check the individual items under the product-tab by
clicking on the item's title, to verify the processed data and to determine
if those traits are obviously emphasized, especially in the description and
title -- but also, check for any attribute (values) that might be detracting
from the item's relevance and consider changing those attributes.

unfortunately, forum-members cannot look into feeds or accounts --
without more detailed information, the best likely course would be
to contact a support specialist for guidance.