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Should feed Title exact same as products title in website?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have many products listed in google product feed, but recently i found that for many search query my products should appear in search result but it dose not because of products title.

 

For example my products title in my website and google shopping feed is "1/2" x 100' w Ultra-Light With Brass End-fittings" actually its a "garden hose pipe".  i have category in my website "garden hose pipe" and under this category i have many products like "1/4" x 100' w...." , "1/2" x 100' w...."  etc.

 

Problem is when i search in google shopping and found my products is not appear for query 'garden hose pipe' because i have not include 'garden hose pipe' word in product/feed title.

 

My question is if i change my feed title to "Garden hose pipe 1/2" x 100' w Ultra-Light With Brass End-fittings"  from  "1/2" x 100' w Ultra-Light With Brass End-fittings" is google allow?, is there any problem in quality score? I dont want to change title in my website because its look repetitive words in my website because i have many products Garden hose pipe

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2 Expert replyverified_user

Re: Should feed Title exact same as products title in website?

Top Contributor
# 2
Top Contributor
Hi Nilesh,

Products Titles plays the most important role to show your products on the related searches.
Create your titles including the term what people searches, the things related to dimensions can be added in the descriptions rather than titles. Try to include the product type within first 2-3 words.

Please go through the link what Google has recommended to write the best titles(access the Titles section):
https://support.google.com/merchants/answer/188494?hl=en-GB

Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Should feed Title exact same as products title in website?

[ Edited ]
Top Contributor
# 3
Top Contributor

either add, garden hose pipe, to both titles, or
add, garden hose pipe, to both descriptions --
which is more likely to be relevant for searches.

the title, description, and all data that is submitted and
displayed on the website must be essentially identical --
or is a policy violation and grounds for lower quality
over time, or a disapproval at any time.

also, when google crawls the site, the category
information will likely not be interpreted as part
of the title.

 

normally, the website should be changed first --

then, all relevant feed data copied from the site.

also, size variants must be submitted with
identical item_group_id values and a size
attribute with a proper, unique, value (e.g.
1/2" x 100') -- for all items in the variant-group.

Re: Should feed Title exact same as products title in website?

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

You mean, i should not use different title in website and feed, am i right?

 

the title, description, and all data that is submitted and
displayed on the website must be essentially identical --
or is a policy violation and grounds for lower quality
over time, or a disapproval at any time.

 

Re: Should feed Title exact same as products title in website?

Top Contributor
# 5
Top Contributor
yes.

the feed cannot be different from the website.