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Should I list one single product or one child product per product combination

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I have been using Shopping Campaign for my apparel shop for sometime now.  I have always listed each child SKU (aka one size/color combo) as one item in my Merchant Center feed.  Some combos have great Adwords performances (impressions, CTR, conv rate) while others practically have non-existence impressions and clicks.  I have 30-50 combos per product.

 

I wonder if I should just list the product at the parent level instead of at the child level.  Wondering if I will get higher clicks and generally better performance if I consolidated them.  Also, I am trying to use dynamic remarketing and my platform has limitations and can only support parent level items.

 

Has anyone done both and noticed any differences?  Benefits and drawbacks on parent item vs child items?  Would love to hear any thoughts on this.

Thanks.

David

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author dadrcheng
October 2016

Re: Should I list one single product or one child product per product combination

Rising Star
# 2
Rising Star
Showing variants is a big bonus, especially as Google is pushing hard with filtered search results both in Google Shopping and Google Images.

I have seen a much better result from submitting variants, yes there will be products that don't work. These are the ones you need to improve. If variants don't work than simply exclude them from Adwords however periodically do tests, as the landscape changes constantly, you never know when you are missing out on a big opportunity.

Hope it helps.
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Re: Should I list one single product or one child product per product combination

[ Edited ]
Top Contributor
# 3
Top Contributor

for brazil, france, germany, japan, u.k., u.s., target-countries,
item-groupings are required to be submitted as individual
item-offers, for all items with supported-variants -- items
that differ by size, color, pattern, or material.

each variant-offer (child-product) must be submitted separately with valid
item_group_id and supported-variant (detailed-product) attributes or is
otherwise a policy violation and grounds for being assigned much lower
quality, removal from the ad-auctions, or disapproval -- at any time.

not all variants need be submitted -- but each variant (child)
that is submitted, as in stock, must be physically on-hand
and in the merchant's possession.

for brazil, france, germany, japan, u.k., u.s., target-countries,
submitting only a parent-offer or combining multiple variants

(children) into one item-offer, are not allowed and grounds
for lower quality, removal from the auctions or disapproval,

at any time -- the parent (sku) may be used as the proper,

valid item_group_id value, for all (child) items in a variant
group, but cannot be submitted as an offer.

see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/188494#detailed_product
https://support.google.com/merchants/answer/188494#item_group_id

 

Should I list one single product or one child product per product combination

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi @dadrcheng,

 

One of the benefits of grouping products together is that the parent along with all of its children products will all show on one page. This has benefits because it will not restrict the shopper into typing in a specific variant to get their result to show up and can be done with a feed platform.

 

I hope that helps!

 

Brian

CTO and Chief Architect