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Shopping vs PLA performance

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# 1
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I recently set up a shopping campaign to run cocurrently with my traditional PLA campaign. The bids I had for the shopping campaign products are the same as my PLA campaign. However I'm seeing a much higher cost/conv and a slightly higher CTR for my shopping campaign. Has anyone seen similar things? Any idea why?

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Marked as Best Answer.
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Shopping vs PLA performance

[ Edited ]
Top Contributor
# 2
Top Contributor


after creating a new product-listing-ad shopping-campaign,
be certain to pause any regular-product listing-ad-campaign
that is advertising the same products; otherwise, there will
be direct competition among those items.

also, if the regular-product-listing-ad campaign had any
abstract or self-created groups using adwords_labels or
adwords_grouping, consider transitioning these to using
custom_label_ attributes.

https://support.google.com/adwords/answer/3455481

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Shopping vs PLA performance

[ Edited ]
Top Contributor
# 2
Top Contributor


after creating a new product-listing-ad shopping-campaign,
be certain to pause any regular-product listing-ad-campaign
that is advertising the same products; otherwise, there will
be direct competition among those items.

also, if the regular-product-listing-ad campaign had any
abstract or self-created groups using adwords_labels or
adwords_grouping, consider transitioning these to using
custom_label_ attributes.

https://support.google.com/adwords/answer/3455481